CES previews AUDI TT cockpit and dashboard - very futuristic.

• New, slimline instrument panel with driver-focused display
• Audi virtual cockpit and new MMI focus on intuitive use
• Member of the Board of Management for Technical Development Prof. Dr. Ulrich Hackenberg: “Enabling the driver to experience technology”

Puristic, intuitive and fully focused on the driver – for the new TT, Audi is significantly advancing its interior design. At the Consumer Electronics Show (CES) in Las Vegas (January 6 to 10, 2014) the brand with the four rings will, for the first time, be offering a preview of the interior of the compact sports car, which will be launched on the market in the course of the year.

As Prof. Dr. Ulrich Hackenberg, Member of the Board of Management of AUDI AG for Technical Development says, “The first Audi TT was the design icon per se, the second generation was even sportier, right through to the TT RS plus with its five-cylinder TFSI and 360PS. And with the new Audi TT, the driver will be able to experience the technology to an even greater extent – just as would be expected from a genuine sports car. And it comes with a new generation of electronics and connectivity features.”

For this reason, the Audi virtual cockpit is the focus of attention for the first time in one of the brand’s production models. The fully digital instrument cluster displays all the information directly in front of the driver, meaning that there is no need for a central MMI monitor. This solution gave the designers the freedom to slim down the instrument panel architecture such that it visually conveys the Audi lightweight construction principle.

With its clear lines and innovative operation, the interior of the next TT generation has been redesigned from the ground up. From above, the instrument panel resembles an airplane wing; set low and with a turbine look about them, the round air nozzles, a classic TT feature, are reminiscent of jet engines. The controls for the air conditioning are also housed in the vents – the adjustment functions for seat heating, and for the temperature, direction and strength of the flow of air are located in their axes, with small displays indicating the chosen setting. Located beneath the central air nozzles, the switches for the hazard warning light and the secondary functions are centrally positioned and easily accessible.

With its brilliant graphics with a 3D impression and highly-detailed effects, the Audi virtual cockpit with its 12.3-inch TFT monitor sets new standards. Drivers can switch between two display modes. In the classic view, the speedometer and rev counter are in the foreground, while in “infotainment” mode, the virtual instruments are smaller. The space that is then created offers ample display space for functions such as the navigation map.

All elements of the new Audi TT operating concept are focused on the driver. The compact sports car’s new multifunction steering wheel features a flat-bottomed rim, with aluminium-look clips framing its spokes. The buttons and controls on the spokes allow you to control almost all functions, including the ultra-modern infotainment system. The menu is structured to reflect that of a smartphone and includes a full-text search function (MMI search). All the main functions are just a few clicks away. The MMI terminal on the centre tunnel console, the second control unit alongside the steering wheel, has also been exhaustively redeveloped. Thanks to the MMI touch, the driver can scroll and zoom in lists and on maps. Accessing other options has been simplified; in future this will be possible using just two rather than four buttons in the area surrounding the rotary pushbutton.

The innovations in the Audi TT interior include the S sport seats with their significantly curved side bolsters, the integrated headrests and the low seating position typical of a sports car. The slender character of the seats is emphasised by bezels on the flanks of the backrest and a cover on the back; the backrest is adjusted using a loop. The side bolsters of the S sport seats can be adjusted pneumatically.

With its clear, sharp lines, the interior as a whole perfectly expresses the sporty nature of the new Audi TT. The centre tunnel console, that supports the lower leg when driving fast through a bend, and the door panels boast flowing mutually-reinforcing contours. All the details highlight Audi’s attention to quality – from the design of the gear knob and the precise functioning of the rotary pushbutton to the Audi virtual cockpit.

New AUDI A3 ready to order now for Spring

Advanced premium compact range adds another string to its bow as soft-top versions open for order in time for April 2014 deliveries

• A3 Cabriolet available to order now, priced from £25,790 to £32,420 OTR
• Engines include the ultra-efficient 1.4 TFSI with Cylinder-on-Demand, the powerful 1.8 TFSI and the frugal 2.0 TDI
• SE, Sport or S line specification available
• First customer deliveries expected in April 2014

Thoughts of spring 2014 may be fleetingly sprung this week by the news that the all-new A3 Cabriolet has just become available to order in readiness for first deliveries next April. Priced from £25,790 OTR, the latest soft-top A3 takes the recently introduced A3 Saloon as its foundation, meaning that its proportions are now not only more beautifully balanced, but also make provision for complete concealment of the fast-retracting powered fabric hood within the sleek new body. A comprehensive choice of engines and an array of technological innovations adopted from the larger Audi models also transfers from the four-door A3.

A soft but extremely hard-wearing fabric roof stretched over a lightweight kinematic mechanism made of magnesium-steel opens the new Cabriolet to the elements fully automatically in a little under 18 seconds at speeds of up to 31mph, and complements the design of the A3 perfectly. When retracted at the touch of a button, the top – complete with heated glass rear window – rests in a tray that barely affects luggage capacity, which amounts to 275 litres.

A second, even more sound-absorbent acoustic soft top with three-layer inner padding is fitted as standard to UK Sport and S line versions of the new A3 Cabriolet and offered as an option for SE models. It is available in black, grey and brown, and its roof liner can be specified in black or lunar silver. In all versions, an active rollover protection system consisting of two spring-loaded plates that are recessed into the body protects occupants in case of a rollover accident.

In entry level form, the A3 Cabriolet weighs just 1,365 kilograms – around 50 kilograms less than its equivalent predecessor despite its increased dimensions and improved comfort. Even taking into account special reinforcements to maximise torsional rigidity, the body-in-white weighs 30 kilograms less than previously, helped by its aluminium bonnet. Weight has also been significantly reduced in the interior and in the engines.

In common with A3 hatchback models, the new Cabriolet will be available with a choice of SE, Sport or S line specification. Standard equipment at entry level includes the fully automatic hood finished in black, plus 16-inch alloy wheels, air conditioning, the MMI radio incorporating an 11 millimetre-thick powered folding screen, Audi Music Interface iPod connection, DAB digital radio, a Bluetooth interface, preparation for SD card-based navigation and a light and rain sensor package.

Three no-cost suspension options

Sport and S line versions upgrade to the acoustic hood and sit 15mm lower on their respective 17-inch and 18-inch alloy wheels thanks to sports suspension. Both can also be equipped at no extra cost with the SE version’s more comfort-oriented standard suspension, while S line models can be taken to the other extreme with S line sports suspension lowered by 25mm and also available at no cost.

Shared Sport and S line features also include sports seats, the Audi drive select adaptive dynamics system with five operating modes to fine-tune driving characteristics, dual-zone climate control and a high-resolution colour driver’s information system.

Interior highlights of the S line specification include part-leather-upholstery embossed with the S line logo and an S line sports steering wheel with perforated leather grips and shift paddles where S tronic is fitted.  Outside, 18-inch alloy wheels, S line body styling and xenon plus headlights with LED daytime running lamps set the top model apart.

Cylinder-on-Demand technology

In the first phase, the petrol engine range powering the new A3 Cabriolet kicks off with the highly efficient 140PS 1.4 TFSI linked to six-speed manual transmission. It powers the new premium compact soft-top to 62mph in 9.1 seconds, yet achieves up to 56.5 mpg with CO2 emissions of just 114 g/km. A key contributor to this impressive efficiency is Audi Cylinder-on-Demand (CoD) technology, which imperceptibly deactivates two of the engine's cylinders under part-load.

The next step up is the 1.8-litre TFSI, which features impressive headline figures including a 0-62mph sprint time of 7.8 seconds, a top speed of 150mph and a 180PS peak output. Despite the robust performance, state-of-the art technologies including dual injection into the combustion chambers and induction manifold help to maintain a high level of efficiency.

This engine is initially linked exclusively to a seven-speed S tronic twin-clutch transmission, which can make further fuel savings by switching into a free-wheeling mode during coasting where the Audi drive select system is fitted and its efficiency mode is selected. According to the combined cycle test this engine and transmission combination is capable of delivering up to 48.7 mpg with CO2 emissions of 133g/km.

The economy champion in the launch range will be the manual transmission-equipped 2.0 TDI with 150PS, offering combined fuel consumption of 67.3mpg and CO2 emissions of 110g/km. It complements this frugality with an impressive 8.9-second 0-62 mph time and a 139 mph top speed.

From February next year, A3 Cabriolet customers will be able to choose from an extended list of engines, transmissions and drivetrains. Highlights will include the 1.6 TDI, which in other versions of the A3 already delivers up to 74.3mpg with CO2 emissions of just 99g/km, and a more powerful version of the 2.0 TDI with 184PS, which will be available with either front wheel-drive or quattro all-wheel-drive. It will also be possible to specify this world-renowned all-weather driving aid in conjunction with the 1.8 TFSI engine, and it will of course feature as standard in the forthcoming 300PS S3 Cabriolet.

The all-new Audi A3 Cabriolet – UK OTR Pricing

USA - AUDI announces pricing of new A3 Saloon/Sedan

• The A3 sedan brings a new level of standard features, craftsmanship and attention to detail to the fast growing entry premium market
• An all-new A3 family from Audi will be rolled out over the next 18 months

Audi today announced base pricing for its all-new 2015 A3 sedan. This compact powerhouse represents the entry level to the Audi brand of luxury vehicles with no compromises – it will offer a combination of standard features including a panoramic glass sunroof, leather seating surfaces, and bi-xenon headlights, all at a base MSRP starting at $29,900 .

“The Audi A3 sedan raises the bar in this premium compact segment” said Scott Keogh, President, Audi of America. “It will add to our momentum in the U.S. marketplace by bringing a new level of technology, craftsmanship and performance to the market."

The A3 sedan plays a pivotal role in the soon to be expanding Audi A3 family. It will be joined later in 2014 by the recently announced Audi A3 Cabriolet, A3 TDI clean diesel, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron® gasoline electric hybrid (PHEV). Even the base model of the all-new premium Audi A3 comes equipped with standard features that include Audi signature LED DRLs and taillights, Bluetooth® technology, Audi pre sense® basic and a panoramic glass sunroof.

The A3 also marks the first time that a vehicle in this segment will offer MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio. Delivering the same prestige and high-quality materials found in the brand’s flagship A8 model. The A3 will also feature standard leather seating surfaces and exceptional ergonomics.

The A3 sedan will offer versatile powertrains for a wide variety of entry-luxury customer tastes, including a 1.8 TFSI®, 2.0 TFSI®, 2.0 TDI® clean diesel, and a high-output 2.0 TFSI® offered in the S3. For superior traction and handling the A3 will also offer the legendary Audi quattro® all-wheel drive which distributes power to the wheels that need it most.

All engines are mated to the standard 6-speed S tronic® transmission, which provides the driver immense shifting flexibility and driving pleasure with smooth, dynamic acceleration and virtually no interruption to the power flow.

The A3 will feature an all-new design and has been specifically tailored to meet the sedan preferences of the American market. The signature Singleframe® grille and available full-LED headlights, another first for the A-segment, are some of the notable design changes included in the all-new Audi A3 sedan.

USA - AUDI introduces the new A7, S7 and RS7 cars.

• • Audi A7 model line expands with new TDI® clean diesel variant – the first clean diesel five-door coupe
• • Audi RS 7 – the most powerful RS model ever offered in the U.S – launches from 0-60 mph in just 3.7 seconds
• • A7 model line defined by striking design and advanced technologies

The Audi A7 model line – representing the perfect blend of progressive design, advanced technology and versatility– is enhanced for the 2014 model year with two new models: the Audi A7 TDI® clean diesel model and the all-new Audi RS 7.

Performance

New for 2014, the highly-anticipated Audi RS 7– which debuted at the 2013 North American International Auto Show in Detroit – is the most powerful RS model ever offered in the U.S. The epitome of aesthetic design, innovative technology and track-tested performance, the five-door coupe is fitted with the twin-turbo 4.0 TFSI V8 engine, producing an astounding 560 hp that launches the RS 7 from 0-60 mph in just 3.7 seconds. At low to medium loads and engine speeds – with its innovative cylinder on demand technology – the RS 7 deactivates cylinders 2, 3, 5 and 8 by closing their valves via electromechanical actuators. The 4.0 TFSI runs in four-cylinder mode, providing up to 15% better fuel efficiency, while the active engine mounts remove any changes in vibration between eight and four-cyclinder modes. The active noise cancellation system is not needed on the RS 7 because of the low exhaust frequencies of the sport exhaust.

Also new for the 2014 Model Year, the Audi A7 TDI is the first five-door clean diesel coupe. The A7 TDI achieves an impressive EPA estimated fuel economy of 24 city/ 38 highway/ 29 combined MPG. At the same time, the 6-cylinder clean diesel engine with quattro® all-wheel drive and 8-speed Tiptronic ® transmission produces 240 hp and 428 lb-ft torque, completing the 0-60 MPH sprint in 5.5 seconds.

The 2014 A7 is powered by the 3.0 liter TFSI® direct-injection V6 supercharged engine that delivers an incredible 310 hp and 325 lb-ft of torque. Mated to the eight-speed Tiptronic transmission, the A7 accelerates from 0-60 mph in 5.4 seconds. Audi quattro® all-wheel drive is standard, providing exceptional grip and superior handling.

The Audi S7 is fitted with the 4.0 liter TFSI® with 420 hp and 406 lb-ft of torque. The twin-turbo V8 accelerates the five-door coupe from 0 to 60 mph in 4.5 seconds, with a top speed of 155 mph. Power is delivered via the seamless seven-speed S tronic® transmission and quattro® permanent all-wheel drive with a self-locking center differential and torque vectoring. The grip of the quattro system is enhanced dynamically through the sport differential, which actively distributes the power between the rear wheels and enables superior cornering and acceleration as the driver exits a turn.

Exterior

The Audi A7 and performance-oriented S7 deliver striking visual statements with bold features, dramatic design, and an athletic, sculpted silhouette. For 2014, the A7 3.0T and 3.0 TDI models are now five-passenger vehicles, while the S7 and RS 7 are offered exclusively in a four-passenger configuration.

An available Black Optic package for the A7 and S7 features a black optic grille with high-gloss Singleframe® surround, gloss-black window surround. The A7/S7 offers the unmistakable appearance of full LED lighting technology, which is more efficient, and produces light which is close to sunlight, reducing strain on the driver’s eyes.

A series of design details give the RS 7 a dynamic edge to its flowing coupe design. Available in standard, matte aluminum or carbon styling, the RS 7 features distinctive bumpers, a Singleframe® grille in aluminum matte or high-gloss black, honeycomb grille inserts and heated, auto-dimming and power-folding exterior mirrors (also standard on A7 Prestige and S7 models). The adaptive rear spoiler, lower rear diffuser and two large elliptical tailpipes of the exhaust system signify the performance that the RS 7 has to offer.

Interior

The 2014 A7 3.0T and TDI models both start with a Premium Plus trim level – which is equipped standard with Audi connect® – and are infused with innovative technologies and functional amenities. With a sophisticated design of the dashboard and controls, twelve-way adjustable front seats including four-way lumbar support, available three-stage ventilation and heating, and beautiful trim and inlays, the A7 makes a modern design statement inside and out.

All models feature an interior electric trunk release on the driver’s side, and Prestige models feature power door closers. The 2014 S7 and RS 7 feature standard leather door armrests, Valcona® leather seats, illuminated door sills and ambient lighting.

The RS 7 features a three-spoke perforated multifunction sport steering wheel with contrast stitching and RS 7 emblem; RS-specific shift knob and interior door handles; RS-specific Carbon fiber inlays, optional Layered Aluminum/Black wood decorative inlays; black-faced instrument gauges, white scales and red needles; aluminum pedals and footrest; and a Black Alcantara ® headliner (optional).

Technology and driver assistance

The A7 model line features some of Audi’s most advanced technology and driver assistance features. The groundbreaking Audi MMI® touch with handwriting recognition features hard and soft keys, dedicated buttons for commonly-used controls and a revolutionary touchpad that interprets hand-written inputs. You can perform a number of functions, like write the digits of telephone number and the letters of the navigation destination with a finger, or scroll over maps, all without taking your eyes off the road.

Audi side assist – which monitors the blind spot areas, as well as fast-approaching vehicles, at a range of approximately 150 ft. to the rear of the car – is now standard on A7 Prestige, S7 and RS 7 models. The optional Night Vision Assistant can detect pedestrians approximately 300 ft. ahead of the vehicle; once a pedestrian is registered, the system highlights them in yellow. If the pedestrian moves into the anticipated path of the A7/S7, they are highlighted in red and accompanied by an acoustic warning.

A cornerview camera is now part of the Driver Assistance plus package for all models, and the available adaptive cruise control and Audi pre sense plus enhances safety for drivers and their passengers.

Audi connect®

For 2014, A7, S7 and RS 7 models are equipped standard with the award-winning infotainment system Audi connect®. Audi was the first global auto manufacturer to offer factory-fitted in-vehicle Wi-Fi connectivity for passenger use, enabling the Audi connect system to deliver connectivity to up to eight wireless devices. With Audi connect – offered complementary for six months and available for as little as $15 per month thereafter – the onboard Audi MMI Navigation system is enhanced with Google Earth™ maps for a true aerial view of the route. Audi connect also features real-time localized weather, news and live fuel prices; Google Voice™ Local Search for detailed information about travel destinations, such as restaurant or hotel hours, pricing and customer reviews; and the myAudi Destination feature, which allows users to log on to Google Earth from virtually any location in the U.S. and download up to 50 destinations to the vehicle. Audi also offers real-time Sirius XM® Traffic information via enhancements to the Audi MMI Navigation plus system (active Sirius XM® Traffic subscription required).

Latest A8 hits the salesroom starting at £58k

Flagship Audi featuring a host of technological advances and engine upgrades becomes available for UK ordering

• New generation A8 range now available to order priced from £58,800 OTR – first UK deliveries in January 2014
• Even more power, greater fuel efficiency for the majority of models – all now comply with EU6 emissions regulations
• Increased use of cylinder on demand technology
• Unique new MatrixBeam LED headlights improve safety

Confirmation of UK pricing this week has paved the way for even more elegant, more technologically sophisticated and more fuel efficient new generation Audi A8 models to plot a course for the UK. Available to order now starting at £58,800, and due to arrive here in January, the latest Audi luxury flagship range combines revisions to its weight-optimised, predominantly aluminium Audi Space Frame (ASF) body with a raft of technological advances including new MatrixBeam LED headlights and an upgraded line-up of EU6-compliant engines.  

Subtle resculpting of the bonnet, the single frame grille, the bumper and the lower edge of the headlight units has sharpened the frontal view of the new generation A8. At the rear, the design of the LED tail lamps has been revised and the bumper in all models bar the S8 now incorporates two rhomboid tail pipes. New chrome elements, new high gloss black window surrounds and five new colours also mark out the updated car.

The visual appeal, visibility and active safety of the new generation A8 can also now be enhanced by new headlights employing MatrixBeam Light Emitting Diode (LED) technology which sets new benchmarks.

The high-beam function in these unique headlights uses 25 individual LEDs per unit that can be switched on and off or dimmed individually depending on the situation. This enables the headlight system to react extremely precisely to other vehicles while always brightly illuminating the road. When the on-board camera detects other vehicles ahead, the Audi MatrixBeam LED headlights mask the relevant sections of the high-beam by dimming or shutting off individual diodes. Very bright illumination is preserved in the remaining zones.

The lighting system in the A8 uses predictive route data from the navigation system with MMI Touch to adjust the distribution of light in response to the current driving situation, and can recognise and act on route data, such as corners and road classifications.

New dynamic indicators boost safety

Additional features of the new headlights are the intelligent cornering lights, new-look daytime running lights and dynamic indicator lights, the latter comprising blocks of LEDs arranged in a strip which are sequentially illuminated at 20 millisecond intervals, from the inside outwards, in the desired turning direction. This ‘sweeping function’ makes it even clearer to surrounding road users that the A8 is about to turn.

The even sleeker new standard and long wheelbase bodies house a choice of seven petrol and TDI engines linked to an eight-speed tiptronic transmission, all of which now comply with forthcoming EU6 emissions regulations, and the majority of which have been revised to improve performance and efficiency. The supercharged 3.0 TFSI petrol engine is boosted from 290PS to 310PS, the V8 twin-turbo 4.0 TFSI moves from 420PS to 435PS and now incorporates fuel-sparing Cylinder on Demand technology, the highly efficient 3.0 TDI increases from 250PS to 258PS and the 4.2 TDI gains 35PS, taking it to 385PS. Its already mighty torque output is also increased by 50Nm to a prodigious 850 Nm (626.93 lb-ft).

Thanks to significant modifications to components such as the injection and exhaust gas recirculation systems and the turbocharger, and the integration of an active exhaust gas aftertreatment system using AdBlue exhaust treatment solution, both TDI engines are now classified as ‘clean diesels’.

Cylinder on demand now also for W12

The luxuriously equipped Audi A8 L W12 quattro with its 6.3-litre, 500PS petrol engine continues to occupy the top rung in the A8 line-up. It boasts best-in-class combined fuel consumption of  24.1 mpg, corresponding to 270 grams CO2 per kilometre, thanks in part to a newly adopted version of the cylinder-on-demand system developed especially for this model. At low loads, it deactivates the fuel injection and ignition for six cylinders.

The 520PS S8 fulfils a different brief as the ultimate Audi sports saloon. Its 4.0 TFSI engine blasts it from 0 to 62 mph in 4.1 seconds, yet cylinder on demand technology also permits up to 29.4 mpg, corresponding to 225 grams CO2 per kilometre.

Active Noise Cancellation (ANC), a technology that is now also employed in the A8 4.0 TFSI quattro, the A8 L W12 quattro and the A8 hybrid, ensures excellent acoustic comfort by using precise antiphase noise to combat intrusive noise in the cabin while cylinders are deactivated. Active engine mounts also dampen vibration.

At the other end of the spectrum, the overtly efficiency-focused A8 hybrid combines a 2.0 TFSI engine and electric motor to produce a system output of 245PS and system torque of 480 Nm (354.03 lb-ft). The lithium-ion battery in the rear enables purely electric driving at up to 62 mph with a range of roughly 1.9 miles. Available in standard and long-wheelbase body styles, the A8 hybrid returns up to 44.8mpg and as little as 144 grams of CO2 per kilometre.

The saloon owes its sporting character as much to its sophisticated chassis as to its responsive engines and its lightweight shell. The Audi drive select system, which adjusts the operating characteristics of various controls and functions, is standard. It also influences the standard adaptive air suspension, which is available with sport settings on request. The power steering uses an efficient electromechanical drive, and can be enhanced by a dynamic steering option which varies boost as a function of the speed driven. Carbon fibre ceramic brake discs are available for V8 models and the A8 L W12 quattro. These can also now be combined with new high-tech 20-inch alloy wheels with high-strength polymer spokes.

In the lavishly trimmed and very comprehensively equipped interior, customers can choose from a new range of upholstery and inlays in new colour schemes. Additions include the woods Fine grain poplar brown-silver and Fine grain ash brown-gold natural as well as the leather Unicum, which is particularly natural-looking, soft and breathable.

Enhanced specification for UK models

In the UK, the A8 is offered with a choice of three specification levels – SE, SE Executive and Sport Executive – all of which not surprisingly already include the many luxuries expected at this level. SE models have now been further enhanced by 18-inch alloy wheels in a new design, electromechanical power steering and all-LED headlights with a high-beam assist function. The lighting and steering upgrades carry over into the SE Executive variants, while the top ranking Sport Executive models gain the new MatrixBeam LED headlights and Mobile Phone Preparation – High with Audi connect. This feature brings internet-based services such as Google Earth, Google Street View and online traffic information to the car, and also establishes a wi-fi hotspot for connection of multiple handheld devices to the internet.

Particularly indulgent interior options include a Bang & Olufsen audio system, front seats with ventilation and massage settings, relaxation seats with powered footrests, electrically adjustable, individual rear seats, a continuous, leather-covered centre console (exclusively for A8 L models) and power-assisted door closure. The Audi exclusive personalisation range offers additional options for particularly discerning customers.

On a more practical footing, the options list also includes an advanced new ‘Technology wheel’, which through silicone foam bonding of a forged alloy for the inner section and injection moulded, impact-resistant plastic for the outer cladding, reduces the weight of each wheel by around 25 per cent, or approximately 4.4kg to boost agility and efficiency still further.

The portfolio of advanced optional assistance systems has also expanded to include Audi active lane assist, which makes slight steering adjustments when necessary, the park assist system with 360° display, which handles steering when parking, and the head-up display, which projects important data in the driver's field of vision on the windscreen. The night vision assistant can now also recognise larger animals in addition to pedestrians.

The new generation Audi A8 – UK OTR Pricing

T3 magazine names AUDI A8 winner of inaugural COTY tech awards.

Audi luxury saloon wins inaugural Car of the Year Award in influential technology magazine’s annual honours list

• Technology-focused magazine’s annual Gadget Awards recognise particularly innovative products
• Inaugural Car of the Year Award goes to Audi A8 luxury saloon described as ‘an outstanding example of innovation and design’

Technology aficionados at the UK-based T3 Magazine have added a new ‘Car of the Year’ category to their annual Gadget Awards, and Audi is proud to be the recipient of the inaugural award for the A8 luxury saloon.

Presented recently at a high profile ceremony in London that also honoured many other ground-breakers from the worlds of computing, mobile communication, photography, audio and visual entertainment, the awards are allocated not only on the strength of verdicts from a panel of nine tech-savvy journalists, but also based on over 500,000 votes cast online on the T3 website.

Kieran Alger, T3 Magazine Editor-In-Chief, summed up the intensity of the competition for the awards and the calibre of the winners by saying: “This year’s awards have been the hardest fought yet. Every single winning product is truly an outstanding example of innovation and design.” In its citation the A8 is described as ‘a tech-head’s dream motor’, and Editor Luke Peters closes by saying “you know a car’s good when you don’t want to get out of it”.

The primary focus of the Car of the Year award is not surprisingly technological merit. Singled out for particular praise in the A8 are its advanced adaptive air suspension system, its Audi connect technology bringing internet-based services such as Google Earth navigation and Google Street View to the car and creating a mobile wi-fi hotspot, and its ‘unrivalled entertainment systems’.

Built around the advanced, predominantly lightweight aluminium Audi Space Frame, the Audi A8 range has recently been further enhanced by subtle styling revisions, equipment upgrades and improvements to engines, all of which now meet tougher EU6 emissions limits applicable from 2014.

New MatrixBeam LED headlights

Of particular interest to the gadget lovers at T3 will be the futuristic new MatrixBeam headlights and dynamic indicators which become standard equipment for some new generation A8 models. The 25 individual LEDs in each MatrixBeam headlamp unit can be switched on and off or dimmed individually depending on the situation, meaning that the on-board computer can mask specific sections of the high beam by dimming or deactivating individual diodes when it detects other vehicles travelling ahead in either direction.

The lighting system in the A8 also uses predictive route data from the navigation system to adjust the distribution of light in response to the current driving situation, and can recognise and act on route data, such as corners and road classifications.

The dynamic indicators comprise blocks of LEDs arranged in a strip which are sequentially illuminated at 20 millisecond intervals, from the inside outwards, in the desired turning direction. This ‘sweeping function’ makes it even clearer to surrounding road users that the A8 is about to turn.

Cutting edge features are also very much in evidence in the engine bay of the new generation A8. This can now be filled by a wide range of EU6 emissions-compliant units including the latest 435 PS twin-turbo 4.0-litre V8 TFSI or naturally aspirated 500 PS 6.3-litre W12 FSI engines, both now incorporating fuel-sparing Cylinder-on-Demand technology, or by a hybrid system combining a 2.0-litre four-cylinder TFSI engine with an electric motor.

Sleek new A3 Cabriolet takes A3 family to four models

Sleek new compact class soft-top adds easily accessible wind-in-hair driving pleasure to all-new A3’s long list of attributes

• World debut at 2013 Frankfurt Motor Show (September 12-22), UK ordering from late October, first UK deliveries in March 2014
• Fourth model in all-new A3 range
• Automatic fabric roof opens and closes hydraulically in less than 18 seconds and is fully concealed from view when retracted
• Three engines at launch – 1.4 TFSI 140PS with cylinder-on-demand, 1.8 TFSI 180PS, 2.0 TDI 150PS
• First ever quattro-equipped Cabriolet models, and first ever S3 quattro Cabriolet, to follow
• High-end equipment and advanced options including Audi connect with 4G/LTE high-speed internet connectivity

Drawing inspiration from the new Audi A3 Saloon with its flowing lines and finely balanced proportions, the all-new A3 Cabriolet makes its world public debut at the 2013 Frankfurt Motor Show. The compact class open-top will become available for UK ordering in late October, and will reach its first customers here in March 2014.

To achieve its sleeker profile and provide the capacity for complete soft-top concealment when in open mode, the new compact class cabriolet has grown compared to the previous model: its length has increased from 4.24 to 4.42 metres, its wheelbase from 2.58 to 2.60 metres and its width from 1.77 to 1.79 metres. Only its height (1.41 metres) is down on its predecessor, by 15 millimetres. Luggage capacity has also grown by 60 litres (2.12 cubic ft), and access to that space has been improved.

The front of the Audi A3 Cabriolet is characterised by the single frame radiator grille, which is flanked by flat headlamps that can light the way using either halogen or xenon bulbs depending on version, or using optional LED headlamp technology.

The rear overhang plays a key role in the harmonious proportions of the two-door car. The windscreen frame is made of aluminium – and an aluminum-look trim strip runs around the roof aperture. On the flanks, the design features a taut tornado line and contoured surfaces that take full advantage of light and shadow.

The soft top

The new A3 Cabriolet has a soft fabric roof that is stretched over a lightweight kinematic mechanism made of magnesium-steel, and it complements the car's design perfectly. At the press of a button, the top opens or closes electro-hydraulically in less than 18 seconds at speeds of up to 31mph. When retracted, the top – folded into three layers – rests in a tray that barely affects luggage capacity, which is 287 litres (10.14 cubic ft).

The acoustic soft top has a glass rear window and is available in black, grey and brown - its roof liner can be specified in black or lunar silver. The fully automatic acoustic hood has a thicker inner foam layer which further reduces the already low interior noise level of the A3 Cabriolet. A wind deflector and head-level heating for the front seats will be available from the options list. An active rollover protection system consisting of two spring-loaded plates that are recessed into the body protects the occupants in case of a rollover accident.

Body

The new Audi A3 Cabriolet is around 50 kilograms lighter than the previous model despite its larger size and improved comfort – the kerb weight of the entry-level version is just 1,365 kilograms. Even taking into account its special reinforcements, which deliver high torsional rigidity, the body-in-white with its aluminium bonnet weighs 30 kilograms less than previously. Weight was also significantly reduced in the interior and in the engines, contributing to best-in-class figures which bear testament to the Vorsprung durch Technik brand’s intensity of focus on lightweight construction principles.

Interior

Elegant lines, clean surfaces and typically uncompromising quality also mark out the interior design of the new Audi A3 Cabriolet. The instrument panel is lean and low, with a gently curved frontal section and a centre console angled slightly towards the driver. The large, round air vents with their ‘jet design’, the electrically retractable 5.8-inch colour monitor complemented by the Driver’s Information System with efficiency and rest recommendation assistants, the control panel for the air conditioning system and the three-dimensional trim strips help to maximise the air of premium class sophistication. So, too, do features such as the optional lighting package which for the first time includes a touch-sensitive switch for the reading lights.

The cabin offers enough space for four adults, and the seatbacks of the two rear seats can be folded down to create a wide through-load area. The steering wheel and seats are new designs, and the new electro-mechanical parking brake is operated by a button on the centre console. Depending on which of the three trim levels – SE, Sport and S line – is chosen by UK customers, the seats are finished in either cloth or a combination of cloth and leather, with full leather and an Alcantara/leather mix available on the options list.

Assistance systems

Highly developed optional assistance systems can also be specified to make day-to-day life in the A3 Cabriolet even more relaxed. They include adaptive cruise control, Audi side assist, Audi active lane assist, camera-based traffic sign/speed limit recognition, park assist with selective display and various feature levels of the Audi pre sense safety system.

Also extremely attractive is the line-up of infotainment components, which is headed by the Bang & Olufsen sound system and MMI Navigation plus. The latter combines an ultra-slim seven-inch monitor with a user terminal incorporating a rotary/push button control that is designed as a touchwheel to accommodate the MMI touch function – the touchwheel’s top surface is a touch-sensitive pad for inputting alpha and numeric characters.

To build on this, customers can also specify the Audi connect option, which allows occupants to more fully exploit the A3’s highly advanced computing potential by connecting it to the Internet, whenever possible via the fast 4G/LTE transmission standard (available from November). The integrated WLAN hotspot enables passengers to use their mobile devices to surf and e-mail freely, and by going online the car can also offer everything from navigation with Google Earth images and Google Street View to online traffic information and tailored social media access. The most recent addition to the lengthy list of valuable Audi connect features is a parking information function, which shows available parking spaces in public car parks.

Drivetrain

Three newly developed engines will be offered in the Audi A3 Cabriolet at its launch, all placing the emphasis as much on performance as on efficiency. The two TFSI engines produce 140PS and 180PS from 1.4 and 1.8 litres of engine displacement, respectively, while the 2.0 TDI develops 150PS; other engines will follow – ranging from the 1.6 TDI with 110PS to the 2.0 TFSI, which will power the Audi S3 Cabriolet with 300PS. All engines in the new Audi A3 Cabriolet employ direct injection and turbocharging and are backed up by a start-stop-system.

On average, the three launch engines bring a fuel economy improvement of around 12 per cent compared with their closest equivalents in the previous A3 Cabriolet range, despite also making performance gains. The 1.4 TFSI with six-speed manual transmission, for example, powers the new car from 0 to 62mph in 9.1 seconds, yet also achieves a very healthy 56.5 mpg with CO2 emissions of 114 g/km. Also contributing to this efficiency is Audi cylinder on demand (COD) technology, which deactivates two of the engine's cylinders in low load conditions.

The 1.8-litre TFSI is also a state-of-the art unit with an extensive package of high-end technologies, including dual injection into the combustion chambers and induction manifold. It is initially linked exclusively to a seven-speed S tronic twin-clutch transmission, and where the Audi drive select vehicle dynamics system is fitted, it offers a free-wheeling function that further improves fuel economy. According to the combined cycle test it is capable of returning up to 48.7 mpg with CO2 emissions of 133g/km.

Not surprisingly the manual transmission-equipped 2.0 TDI with 150PS remains the economy champion in the first phase of engines, offering combined fuel consumption of 67.3 mpg and CO2 emissions of 110g/km.

Chassis

The chassis of the new Audi A3 Cabriolet takes the much praised set-up employed by the rest of the A3 range as its technical basis. The MacPherson strut front and four-link rear setup includes lightweight aluminium elements, and the multi-link rear configuration is able to handle longitudinal and transverse forces separately. As with all other A3 models, Cabriolet models will offer a no-cost choice between comfort-oriented standard suspension and tauter sports suspension lowered by 15mm. S line versions will offer three choices – standard suspension, sports suspension and even more focused S line sports suspension lowered by a further 10mm over the sports set-up.

The power steering system features an efficient electromechanical drive, and to ensure that handling remains assured and safe but also adjustable right to the cornering limits the ESC stabilisation control system integrates an electronic limited slip differential. In support of this, powerful and durable brakes sit behind wheels ranging in size from 16 to 19 inches.

To tailor the A3 Cabriolet driving experience more completely to the preferences of the driver, the Audi drive select vehicle dynamics system will also be offered. It features a choice of modes governing the operating characteristics of the engine management, power steering, S tronic transmission and air conditioning. This control also extends to optional systems such as the adaptive suspension control system Audi magnetic ride, adaptive cruise control, adaptive light and progressive steering whose steering gear ratio becomes increasingly more direct when turning.

The Audi S3 Cabriolet (preliminary data)

The first ever S3 Cabriolet will follow shortly after the initial launch. Its 2.0 TFSI engine will deliver 300PS and transfer 380 Nm (280.27 lb-ft) of torque to the crankshaft. Equipped as standard with the six-speed S tronic transmission, it will be capable of completing the sprint from 0 to 62mph in 5.4 seconds, yet will also offer the potential to cover up to 39.8mpg.

The strikingly styled body with its trademark S quattro styling elements will sit 25mm lower than the standard car on S specific sports suspension, which will be complemented by quattro all-wheel-drive via an electronically-controlled hydraulic multi-plate coupling, and by the new progressive steering system with its more direct and progressive response.

New models, expand AUDI family to eight RS models

New 310PS RS Q3 and 560PS RS 7 Sportback will expand Audi RS family to an unprecedented eight models

• RS Q3 opens for UK order priced at £43,000 OTR – first deliveries in early 2014
• RS 7 Sportback also now available priced from £83,495 OTR – first deliveries in early 2014
• Newcomers take RS model line-up to eight models – TT RS, TT RS Roadster, RS Q3, RS 4 Avant, RS 5 Coupe, RS 5 Cabriolet, RS 6 Avant, RS 7 Sportback
• RS Q3 powered by 2.5-litre, five-cylinder TFSI petrol engine delivering 310PS and 420Nm – 0-62mph in 5.5 seconds, governed 155mph top speed, combined MPG 32.1, CO2 206g/km
• RS 7 Sportback powered by V8 biturbo petrol engine with cylinder-on-demand technology – 0-62mph in 3.9 seconds, top speed governed at 155mph but can be increased on demand to 174mph or 189mph, up to 28.8mpg possible

Coupe, Roadster, Cabriolet, Sportback, Avant and SUV – very soon the UK introductions of the RS Q3 and the RS 7 Sportback will broaden the Audi RS range to a total of eight models with six body styles and one clear goal – to deliver breathtaking performance without compromising everyday all-weather usability. The new RS Q3 – the first Audi SUV ever to wear the RS badge – is now available to order in the UK priced at £43,000 OTR, as is the RS 7 Sportback, which takes the acclaimed RS 6 Avant as its technical basis and is priced at £83,495 OTR. Both will reach their first UK customers in early 2014.

The Audi RS Q3

At the heart of the new RS Q3 is the 2013 International Engine of the Year in the 2.0-litre to 2.5-litre category – the characterful Audi 2.5-litre, five-cylinder TFSI engine, here linked exclusively to a seven-speed S tronic twin-clutch transmission. Producing its 310PS peak at between 5,200 and 6,700 rpm, and maximum torque of 420 Nm (309.78 lb-ft) between 1,500 and 5,200 rpm, it gives a gloriously distinctive five-cylinder rasp as it powers this pioneering RS Q model from 0-62mph in just 5.5 seconds and on to a top speed electronically limited to 155mph.

A standard Start-Stop-System, and a regulated oil pump that only supplies lubricant when needed, contribute to fuel economy that sets a new precedent for an RS model – up to 32.1mpg is possible according to the combined cycle test, equating to CO2 output of 206 g/km.

Audi drive select as standard

Drivers can influence the way the RS Q3 feels using the standard Audi drive select system, which offers auto, comfort and dynamic modes controlling throttle response, steering weighting and transmission shift points. In the dynamic mode the engine note takes on an even more bass-heavy tone.

True to Audi RS tradition, quattro permanent all-wheel drive system underpins the RS Q3, in this case the version based on an electronically controlled multi-plate clutch located on the rear axle. The system provides swift and proportionate distribution of torque between the front and rear axles for optimum power management in all weathers. It works with RS-specific sports suspension which lowers the body by 25 mm, and which is tuned to deliver flat cornering without forsaking equally important everyday ride comfort. A specially tailored electronic stabilization control (ESC) also stands guard – it offers a sport mode which raises the limit at which it intervenes, and it can also be deactivated entirely.

Electromechanical rack and pinion steering provides quick and accurate turn-in, and ventilated disc brakes provide progressive and steadfast stopping power. The perforated 365mm front discs have a wave design with wave-shaped outer contours, which saves approximately one kilogram of weight at the front wheels. They are gripped by eight-piston calipers painted black with RS logos. An electromechanical parking brake and hill hold assist are also standard.

The exceptional performance and incisive handling are channeled through striking 20-inch Twin-spoke V-design alloy wheels, and the very special status of the RS Q3 is also underscored by RS-specific body detailing, including a high-gloss black honeycomb front grille and RS bumpers, a special front treatment including a quattro emblem in the air intake and a distinctive rear diffuser insert flanked by large elliptical tailpipes. A roof spoiler, roof rails in matt aluminium and special door sill plates and door trim strips also add emphasis.

For even more differentiation, RS Q3 customers can choose an exclusive body colour – Sepang Blue pearl effect – from the list of eight available, and can also add one of two optional styling packages – matt aluminium or black. In each case the chosen colour enhances the flaps in the side air intakes, the trim on the diffuser and the fins on the roof spoiler.

Additional RS gauges

The RS accents continue inside, where the instrument cluster features grey gauges with white scales and red needles, the heated and Fine Nappa leather-upholstered front sports seats are embossed with RS Q3 logos, the flat-bottomed RS multi-function sports steering wheel with contrasting rock grey stitching is complemented by aluminium race inlays and bright aluminium pedals and the Driver’s Information System includes boost pressure, oil temperature and lap timer modes.

In addition to the RS-specific Driver’s Information System, standard equipment also includes park assist plus, light and rain sensors, the Audi sound system with ten loudspeakers incorporating Audi Music Interface (AMI) iPod connection, a Bluetooth phone interface, xenon plus headlights with LED daytime running lamps and LED tail lights which have a dark red tint when they are not lit.

In the infotainment area, a modular component system offers a wide range of options, including the hard-drive based MMI navigation plus system and mobile phone preparation with Audi connect, which brings internet access via mobile devices and internet-based services such as Google earth, Google Street View and real time local fuel prices to the car. A BOSE surround sound system driving 14 loudspeakers can also be added, bringing up to 465 watts of output power.

The luggage area has a capacity of 356 litres with the rear seats in place, and 1,261 litres with the seat backs folded. A practical reversible load liner is standard, and customers who have even bulkier loads to transport can specify a towing bracket.

The Audi RS 7 Sportback

Combining the finesse of the A7 Sportback with the ferocity of the twin-turbo V8 at the heart of the acclaimed RS 6 Avant gives the new RS 7 Sportback the same exceptional 3.9-second 0-62mph acceleration potential, 189mph top speed capability and scope for 28.8mpg economy.

With the help of its two turbochargers, the 4.0-litre TFSI engine delivers its formidable peak power of 560PS between 5,700 and 6,700 rpm, and peak torque of 700 Nm between 1,750 and 5,500 rpm. The two large twin-scroll turbochargers located, along with the intercooler, inside the ‘V’ of the cylinder banks, produce up to 1.2 bar of boost pressure, helping to generate incredible accelerative force. The RS-specific engine management and unthrottled intake system also contribute to the engine’s dramatic response, which is delivered with all the charisma expected of a V8. Switchable flaps in the exhaust system can make the sound even fuller at the touch of a button, and customers seeking an even more dramatic drive can choose a sports exhaust system from the options list.

Variable top speed

‘Standard specification’ in performance terms for the new RS 7 Sportback – although anything but standard – is a phenomenal 0-62mph acceleration time of just 3.9 seconds and a governed 155mph top speed. Customers with Autobahn aspirations can increase the latter to 174mph by specifying the optional Dynamic package, and boost it even further still with the Dynamic plus package, which calls a halt to acceleration at 189mph.

Despite performance of this magnitude, the RS 7 Sportback nevertheless manages to maintain a firm grasp on reality where economy is concerned. Thanks partly to an engine start-stop system and innovative thermal management technology, but primarily to the new engine’s cylinder on demand (COD) system, it can cover up to 28.8mpg according to the combined cycle test. At low to intermediate loads and engine speeds, the cylinder-on-demand system shuts down the intake and exhaust valves of cylinders 2, 3, 5 and 8. The engine then runs as a four-cylinder until the driver demands strong accleration. Efficiency in the active cylinders is increased because the operating points are displaced toward higher loads.

Active engine mounts

The switch between four and eight-cylinder operation takes just a few hundredths of a second, and the only real indication to the driver that it is taking place is a visual signal within the instrument cluster. Active engine mounts use out-of-phase counter-oscillations to compensate for the vibrations that occur during four-cylinder operation.

The 4.0-litre TFSI is paired with the familiar, and highly favoured, eight-speed tiptronic transmission featuring shortened shift times and offering ‘Sport’ and ‘Manual’ modes in addition to the standard ‘Drive’ setting. For manual shifts drivers can use the paddles on the steering wheel or the RS-specific selector lever. The lower gears of the tiptronic are tightly spaced for optimum performance, while a tall eighth gear reduces fuel consumption.

In the RS 7 Sportback the quattro permanent all-wheel drive system which is one of the hallmarks of the RS lineage incorporates torque vectoring, a self-locking centre differential with an elevated locking value and a sport differential on the rear axle to distribute power steplessly between the rear wheels.

RS 7 adaptive air suspension

Adaptive air suspension with RS-specific settings works in harmony with the quattro system. The specially tuned set-up lowers the body by 20 millimetres, and incorporates damping with configurable settings. As an alternative, sports suspension plus with Dynamic Ride Control (DRC) is available as an option. This system employs steel springs and three-way adjustable shock absorbers that are interconnected diagonally by means of oil lines and a central valve for improved stability.

Both set-ups are controllable via the Audi drive select adaptive dynamics system, which enables the driver to choose between Comfort or Dynamic modes depending on their preference, or an Automatic mode in which sensors automatically adjust the settings based on driving style, speed and prevailing conditions. An Individual mode is also available in which the driver can assign one of these three settings to each individual component of the driving experience, from the suspension or steering weighting to the throttle response and the sport differential. A dynamic steering option, which allows the driver to steplessly vary the system’s actual ratio and boost, can also be controlled via the Audi drive select system.

Behind the standard 20-inch seven twin-spoke design alloy wheels are four internally vented discs with weight-saving wave-like outer contours which provide suitably resolute and reassuring stopping power. The sizeable discs are gripped by six-piston calipers and are available in either black or red. Also available as an option are carbon fibre-ceramic brake discs with anthracite grey calipers.

The elegant body, comprising 20 per cent aluminium and considerable high strength steel content, contributes to handling composure with its outstanding rigidity, and is embellished by numerous RS-specific design details. Matt titanium applications, a high gloss black honeycomb radiator grille, exclusive front and rear bumper treatments and a rear diffuser flanked by two large, elliptical exhaust tailpipes provide visual differentiation without overstatement. In common with the other members of the A7 Sportback range, the RS 7 Sportback is also pinned more securely to the road by an electrically extending rear spoiler providing additional downforce.

The interior of the RS 7 Sportback conveys the sporting theme with similar subtlety, but leaves passengers in no doubt that they are travelling in a very special Audi flagship. RS logos appear in the dials with their white faces and red needles, on the flat-bottomed three-spoke multifunction steering wheel, in the illuminated entry sills, in the rev counter and in the displays for the MMI and the colour Driver’s Information System (DIS). This RS 7-specific DIS features a new shift light function in which a bar of green segments is gradually illuminated as revs increase, and the  bar turns red and begins to blink when revs approach the red line. The DIS also integrates displays for the selected gear, boost pressure and oil temperature gauges and a digital speedometer.

RS logos are also punched into the front RS super sports seats with their pronounced bolsters, integrated head rests and honeycomb-quilted Valcona leather upholstery. The two-seat rear bench which is standard for UK models also has pronounced contours for optimum grip. Power-adjustable front comfort seats can also be added at extra cost to replace the more overtly sporting RS originals.

The footrest, pedals and switches in the MMI navigation plus terminal have an aluminium look which contrasts with the piano finish for the decorative bezel surrounding the retractable monitor and the carbon inlays. A black headlining is standard, but Moon Silver or black Alcantara options are also available.

In-car internet

As befits the ultimate incarnation of the A7 Sportback, the RS 7 features a generous list of standard equipment, and it is possible to upgrade this list even further with a portfolio of exceptional driver assistance, driver entertainment and driver information systems, including adaptive cruise control, night vision, the Bang & Olufsen Advanced Sound System with 15 speakers and 1,200 watts of total power and mobile phone preparation – High with Audi connect, bringing web-based services to the car.