Redesigned 2015 AUDI A8 makes debut at NAIAS

• Audi A8 and S8 models redesigned for more sportiness, performance and luxury.
• More powerful 4.0T engine increases from 420 to 435 horsepower
• New front fascia and rear design including newly designed lights give Audi A8 model line an even more dynamic stance

The Audi A8 sedan receives an even more dynamic look for the 2015 model year. New LED headlamp design and powerful creases in the hood as well as newly designed grille, bumper, and splitter combine to give the A8 model line fascia a wider stance and a more dynamic presence. The rear of the A8 and S8 receive a new tail lamp and a new tailpipe design that further support the sportier exterior. The S8 also receives an available sport exhaust that allows passengers to audibly experience its powerful drive train.

“The Audi A8 sedan represents the pinnacle of Audi progressive luxury,” said Scott Keogh, President, Audi of America. “Our flagship model was chosen by more customers every year since its introduction and the new 2015 A8 model line will continue to build upon that success.”

The new 2015 Audi A8 and S8 will arrive in the U.S. in the summer of 2014. Highlights include:

Design and Body
For 2015, the Audi A8 and S8 receive new front and rear designs that give all of the models a wider, more dynamic stance. The ASF® aluminum construction of the A8/S8 continues to provide exceptional rigidity and performance characteristics.
• Dynamic new front fascia including standard new LED headlights, hood,
Audi Singleframe® grille, bumper and splitter design combine for greater presence on the road
• New tail lamp and trapezoidal tailpipe design (oval quad tailpipes on S8)
• New selection of 20” wheels and five new exterior colors

Technology and Driver Assistance System Features
Audi continues to offer industry leading technology that improves the driving experience for drivers and passengers alike including Audi Side assist and Audi pre sense® plus. The Audi MMI® navigation plus system that includes Google Earth mapping, Google Voice local search functionality and a Wi-Fi hotspot for up to eight devices continues to be a benchmark for the segment. New driver assistance systems for the 2015 A8 model line are:

• Active lane assist helps keep the A8 between the lane markings through active steering adjustments should the vehicle drift across the lane markings
• Secondary collision assist automatically applies the brakes following a collision to help avoid possible secondary collisions
• Night vision assistant already offers pedestrian detection. Now animal detection is able to highlight larger animals such as deer and help provide a warning to the driver if the animal is in danger of entering the path of travel
• Head-up display for ease of viewing vehicle speed, navigation, automatic cruise control, Active lane assist and Night vision warning information projected onto windscreen
• Audi park assist (late availability) which will help steer the car into a parking space

Improved Performance
All of the A8 model line engines offer excellent efficiency and performance.

The A8 TDI in particular continues to offer a great alternative for those wanting impressive efficiency without compromise, while the S8 impresses with its 520 horsepower. The A8 3.0 TFSI continues to be the entry into the A8 model range and the W12 represents the pinnacle of luxury. The new electromechanical power steering provides greater comfort and agility, while improving fuel efficiency. Changes to the 2015 engine offering include:

• A8 4.0T V8 increases horsepower from 420hp to 435hp
• W12 6.3 liter engine now with Cylinder On Demand technology

Higher Level of Luxury
Luxury equipment such as available 22-way front and rear comfort seats with 5 different massage functions as well as heating and ventilation capabilities are just some of the elements that make the A8 interior the benchmark in the segment. New optimized elements that add to its luxury feel include:

• Significant acoustic measures for a quieter cabin and driving comfort
• Optimized trunk packaging for improved space and usability

The Audi S8 – Design and Body
The updated Audi S8 becomes even sportier with its new exterior design that further complements its exceptional performance characteristics.

• New interior design selection: Vermont brown leather interior paired with Carbon twill copper inlays combine the sporty character of the S8 with stunning elegance and craftsmanship
• Updated front fascia design with larger air intakes in the lower bumper and reduced use of chrome accents give a sportier look. New sport exhaust with wider oval quad tailpipes, rear diffusor and side sills in addition to the front and rear tail lamp changes round out the dynamic design of the Audi S8

IRELAND - AUDI remains #1 premium brand for 5th year.

Audi is Ireland's most popular premium brand for the fifth consecutive year

Audi Ireland today announced total sales figures for 2013 of 3,687 units ensuring a record Irish market share of 5%. An increase in both sales volume and market share year-on-year cement Audi as Ireland’s number one premium car brand for the fifth year running.

Despite the total car market being down 7% in 2013, Audi’s unrivalled product development and continued investment in its dealer network has ensured sustained growth of 1%.

Christian Gussen, Managing Director of Audi Ireland commented; “2013 was another successful year at Audi Ireland and we are delighted that Audi remains the number one premium car brand of choice for Irish motorists for the fifth year in a row and we sold over one third of all premium cars in Ireland last year.

“Our continued success can be attributed to the strength of our product portfolio. For example look at the strong performance of the sleeker, sportier and more fuel efficient Audi A3, the new saloon and sportback models playing a significant role in our success this year with an increase in sales of over 60% for this model. Great product is supported by unrivalled customer service and flexible finance solutions.

“2014 will be another challenging year for the Irish motor industry but our early signs are positive and we look forward to starting the new 141 registration period with increased momentum behind us.”

USA - AUDI reveals sales for December and Year end, all good here !

• With December 2013 coming in as 36th consecutive record sales month, Audi concluded its fourth record year in a row
• December 2013 sales of 17,013 stand as the first time Audi sold more than 15,000 vehicles in any month
• Audi Q5 finishes as the best selling model for Audi in the US in 2013; strong demand seen throughout product lineup in 2013

Audi achieved its fourth-consecutive year of record U.S. demand by recording full-year sales of 158,061, a 13.5% increase over the previous annual record set a year earlier.

In addition, Audi set an all-time monthly sales record in December 2013 with sales of 17,013 new models, a 14.6% improvement over the previous monthly sales record set in December 2012. The most recent month also stands as the first time Audi monthly sales have ever topped 15,000 vehicles. December 2013 was also established the 36th consecutive monthly sales record for Audi in the U.S. market.

“After 36 consecutive record sales months, 2013 was another year to thank America for embracing Audi,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “These record results show the payoff from our longstanding strategy to build the Audi brand through exciting products, committed dealer partners and a sustainable business model.”

December results were bolstered by sales of Audi luxury SUVs, with a record month for the Audi Q5 crossover posting a 32.2% gain in December with 4,794 units delivered for the month. Sales of the Audi Q7 increased 52.6% to 2,279 vehicles sold for the month. Year-to-date sales for the Audi Q5 increased 40.8% to a total of 40,355 vehicles sold for the year, while YTD sales for the Audi Q7 increased 45.1% to a total of 15,978 vehicles.

Through December, sales of the Audi A6, A7, A8 and Q7 made up one of every three models the brand sold. That compares to a 19% mix for the most exclusive models just four years ago.

Luxury sedan sales remain strong as the Audi A6 increased 43.3% to 2,686 vehicles sold for the month, while YTD sales increased 18.1% to 22,428 vehicles sold.

There has been high demand for the updated 2014 Audi R8 models, including the Audi R8 V8, Audi R8 V10 and Audi R8 V10 plus. Customers have responded well to the changes in the vehicle’s transmission showing an increase of sales to 37.3% MTD.

December 2013 was also the top sales result for Audi Certified pre-owned vehicles sales with an increase of 21.1% for the month, to a total of 4,022 vehicles. For the full year, Audi CPO sales increased 10.2% to a total of 40,190 vehicles, also an all-time record for Audi of America.

Highlights:

• • Sales of Audi premium category vehicles (Audi A6, Audi A7, Audi A8, and Audi Q7) increased 19.2% YTD, representing 33.7% of total Audi sales year-to-date and 46% of the Audi year-to-date sales gain.
• • Sales mix for Audi S performance variants finished the month at 16.1% for the S4 sedan; 39.7% for the S5/ RS 5; 4.6% for the S6; 26.1% for the S7 and RS 7; 10.2% for the S8; 27% for the TTS / TT RS and TTS Roadster, and 8.6% for the SQ5 crossover. 
• • Sales of Audi A6 increased 43.3% compared to December 2012; YTD sales grew 18.1% compared to previous period.
• • Sales of the Audi Q5 increased 32.2% compared to December 2012; YTD sales grew 40.8% compared to previous period. 
• • Sales of the Audi Q7 increased 52.6% compared to December 2012; YTD sales grew 45.1% compared to previous period.
• • Audi R8 sales up 37.3% compared to December 2012.
• • Sales mix for Audi A6 TDI finished the month at 12.5%, for the Audi A7 TDI at 11%, for the A8 TDI to 12.8%, the Audi Q5 TDI at 16%, and for the Audi Q7 TDI at 28.7%.
• • Audi Certified pre-owned sales increased 21.1% to 4,022 vehicles in December; YTD increased 10.2% to 40,190 vehicles sold. 
• • The Audi A3 is being phased out in advance of the all-new A3 sedan arriving in the U.S. market next spring.

USA - VW/AUDI sells 100,000 clean diesel in the USA in 2013.

Volkswagen Group of America reported today that it has sold 100,000 TDI® Clean Diesel vehicles from the Volkswagen and Audi brands this year. This is the first time it has reached this milestone in a calendar year. Volkswagen and Audi currently offer 12 different TDI Clean Diesel powered models in the United States.

Audi and Volkswagen pioneered TDI® Clean Diesel engines and, as a result, the Volkswagen Group of America is the current market leader in Clean Diesel. Today’s Clean Diesel engines deliver more torque, better highway fuel consumption and reduced CO2 emissions compared with equivalent gasoline engines. As a result, Audi and Volkswagen deliver remarkable performance and impressive fuel economy.

“Selling more than100,000 TDI Clean Diesel vehicles is a significant milestone for Volkswagen Group of America,” said Mark McNabb, chief operating officer, Volkswagen of America. “We’re excited to see the increasing numbers of customers able to enjoy the reliability, durability, fuel-efficiency and power of the clean diesel engine.”

“The past year has shown that American consumers clearly recognize the benefits of clean diesel TDI vehicles,” said Scott Keogh, President, Audi of America.  “They understand now more than ever that this is a technology delivering real answers to society’s concerns about fuel consumption and greenhouse gas emissions without compromises.”  

More than 75 percent of the diesel engines sold in the passenger car and SUV segments in the United States can be found under the hoods of Volkswagen and Audi models. Ever since 1977, when Volkswagen first offered a diesel in the Rabbit, the company has sold more than one million cars and SUVs powered by these engines in this market. High-mileage, TDI® Clean Diesel Volkswagen models accounted for 21 percent of sales in November and 24 percent of sales year-to-date, the best year-to-date results on record.

In 2013, Audi showed it intends to remain at the forefront of clean diesel expansion in the U.S. by dramatically enhancing its lineup with the new Audi Q5 TDI, A6 TDI, A7 TDI and A8 TDI models. Those premium models joined the Audi Q7 SUV in the market, and next summer Audi will introduce its most fuel-efficient model, the all-new A3 TDI sedan.

The TDI models in the Audi and Volkswagen lineup deliver up to 30% better fuel economy and 12%-30% lower carbon dioxide emissions than gasoline engines and there is no need for driver behavior change except to move from one pump to the other and no need for big infrastructure changes.

Volkswagen offers Clean Diesel technology in seven different models, six of which get an EPA estimated fuel economy rating of 40 mpg or more on the highway. The models include the Beetle, Beetle Convertible, Golf, Jetta, Jetta SportWagen, Passat and Touareg.

USA - AUDI has a great October and year to date

• Audi Q5, Q7 sales increased 39.4% and 38.6% in October
• Audi A6 sales jump 13.5%
• Premium segment vehicles up 17% to constitute 32.7% of year-to-date sales

Audi reports October 2013 sales of 13,001 vehicles, an 11.0% increase over the previous October record set last year. October also stands as the brand’s 34th consecutive month of record sales. Audi sales year-to-date increased 13.4% to 127,412 vehicles sold.

“With another monthly sales record, the sustainable Audi business model is on track to produce steady and profitable growth,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “We are confident that 2013 will stand as our fourth-straight record year.”

October sales results were bolstered by sales of Audi luxury SUVs, with the Audi Q5 luxury crossover posting a 39.4% gain in October with 3,380 units delivered for the month. Sales of the Audi Q7 increased 38.6% to 1,403 vehicles sold for the month. Year-to-date sales for the Audi Q5 increased 43.3% while sales for the Audi Q7 increased 45.7%.

Sedan sales remain strong with the Audi A6 leading with an increase of 13.5%. Coupe sales soared for this month with Audi TT numbers increased by 62.0% and A5 sales increased to 13.7%.

Audi R8 sales continue to increase as customers responded to the updated 2014 models, including the Audi R8 V8, Audi R8 V10 and Audi R8 V10 plus.

Sales of Audi premium category vehicles (Audi A6, Audi A7, Audi A8, and Audi Q7) increased 17%YTD, representing a steady 32.7% of total Audi sales year-to-date and 41% of the Audi year-to-date sales gain.

Audi Certified pre-owned vehicles sales increased 30.9% in the month of October, with a year-to-date increase of 7.4%.

Highlights:

• Sales mix for Audi S performance variants finished the month at 15.8% for the S4 sedan; 29.9% for the S5/ RS 5; 7.9% for the S6; 21.6% for the S7 / RS 7; 15.1% for the S8.
• Sales of Audi A5 increased 13.7% and A6 increased to 13.5% compared to October 2012; YTD A5 sales grew 11.6%, A6 sales grew to 13.5% compared to previous period.
• Sales of Audi TT increased 62.0% compared to October 2012.
• Sales of the Audi Q5 increased 39.4% compared to October 2012; YTD sales grew 43.3% compared to previous period. 
• Sales of the Audi Q7 increased 38.6% compared to October 2012; YTD sales grew 45.7% compared to previous period.
• Audi sold 437 allroad models in October 2013, bringing YTD sales to 4,558 of the sport wagon, a 103.2% increase compared to previous period.
• Audi R8 sales up 38.3% compared to October 2012.
• Sales mix for Audi A6 TDI finished the month at 13.1%; sales mix for the Audi Q5 TDI finished the month at 14.2%, and sales mix for the Audi Q7 TDI finished the month at 27.2%.
• The Audi A3 is being phased out in advance of the all-new A3 sedan arriving in the U.S. market next spring.
• Audi Certified pre-owned sales increased 30.9% to 3,486 vehicles in October; YTD increased 7.4% to 32,556 vehicles sold. 
  

Latest A8 hits the salesroom starting at £58k

Flagship Audi featuring a host of technological advances and engine upgrades becomes available for UK ordering

• New generation A8 range now available to order priced from £58,800 OTR – first UK deliveries in January 2014
• Even more power, greater fuel efficiency for the majority of models – all now comply with EU6 emissions regulations
• Increased use of cylinder on demand technology
• Unique new MatrixBeam LED headlights improve safety

Confirmation of UK pricing this week has paved the way for even more elegant, more technologically sophisticated and more fuel efficient new generation Audi A8 models to plot a course for the UK. Available to order now starting at £58,800, and due to arrive here in January, the latest Audi luxury flagship range combines revisions to its weight-optimised, predominantly aluminium Audi Space Frame (ASF) body with a raft of technological advances including new MatrixBeam LED headlights and an upgraded line-up of EU6-compliant engines.  

Subtle resculpting of the bonnet, the single frame grille, the bumper and the lower edge of the headlight units has sharpened the frontal view of the new generation A8. At the rear, the design of the LED tail lamps has been revised and the bumper in all models bar the S8 now incorporates two rhomboid tail pipes. New chrome elements, new high gloss black window surrounds and five new colours also mark out the updated car.

The visual appeal, visibility and active safety of the new generation A8 can also now be enhanced by new headlights employing MatrixBeam Light Emitting Diode (LED) technology which sets new benchmarks.

The high-beam function in these unique headlights uses 25 individual LEDs per unit that can be switched on and off or dimmed individually depending on the situation. This enables the headlight system to react extremely precisely to other vehicles while always brightly illuminating the road. When the on-board camera detects other vehicles ahead, the Audi MatrixBeam LED headlights mask the relevant sections of the high-beam by dimming or shutting off individual diodes. Very bright illumination is preserved in the remaining zones.

The lighting system in the A8 uses predictive route data from the navigation system with MMI Touch to adjust the distribution of light in response to the current driving situation, and can recognise and act on route data, such as corners and road classifications.

New dynamic indicators boost safety

Additional features of the new headlights are the intelligent cornering lights, new-look daytime running lights and dynamic indicator lights, the latter comprising blocks of LEDs arranged in a strip which are sequentially illuminated at 20 millisecond intervals, from the inside outwards, in the desired turning direction. This ‘sweeping function’ makes it even clearer to surrounding road users that the A8 is about to turn.

The even sleeker new standard and long wheelbase bodies house a choice of seven petrol and TDI engines linked to an eight-speed tiptronic transmission, all of which now comply with forthcoming EU6 emissions regulations, and the majority of which have been revised to improve performance and efficiency. The supercharged 3.0 TFSI petrol engine is boosted from 290PS to 310PS, the V8 twin-turbo 4.0 TFSI moves from 420PS to 435PS and now incorporates fuel-sparing Cylinder on Demand technology, the highly efficient 3.0 TDI increases from 250PS to 258PS and the 4.2 TDI gains 35PS, taking it to 385PS. Its already mighty torque output is also increased by 50Nm to a prodigious 850 Nm (626.93 lb-ft).

Thanks to significant modifications to components such as the injection and exhaust gas recirculation systems and the turbocharger, and the integration of an active exhaust gas aftertreatment system using AdBlue exhaust treatment solution, both TDI engines are now classified as ‘clean diesels’.

Cylinder on demand now also for W12

The luxuriously equipped Audi A8 L W12 quattro with its 6.3-litre, 500PS petrol engine continues to occupy the top rung in the A8 line-up. It boasts best-in-class combined fuel consumption of  24.1 mpg, corresponding to 270 grams CO2 per kilometre, thanks in part to a newly adopted version of the cylinder-on-demand system developed especially for this model. At low loads, it deactivates the fuel injection and ignition for six cylinders.

The 520PS S8 fulfils a different brief as the ultimate Audi sports saloon. Its 4.0 TFSI engine blasts it from 0 to 62 mph in 4.1 seconds, yet cylinder on demand technology also permits up to 29.4 mpg, corresponding to 225 grams CO2 per kilometre.

Active Noise Cancellation (ANC), a technology that is now also employed in the A8 4.0 TFSI quattro, the A8 L W12 quattro and the A8 hybrid, ensures excellent acoustic comfort by using precise antiphase noise to combat intrusive noise in the cabin while cylinders are deactivated. Active engine mounts also dampen vibration.

At the other end of the spectrum, the overtly efficiency-focused A8 hybrid combines a 2.0 TFSI engine and electric motor to produce a system output of 245PS and system torque of 480 Nm (354.03 lb-ft). The lithium-ion battery in the rear enables purely electric driving at up to 62 mph with a range of roughly 1.9 miles. Available in standard and long-wheelbase body styles, the A8 hybrid returns up to 44.8mpg and as little as 144 grams of CO2 per kilometre.

The saloon owes its sporting character as much to its sophisticated chassis as to its responsive engines and its lightweight shell. The Audi drive select system, which adjusts the operating characteristics of various controls and functions, is standard. It also influences the standard adaptive air suspension, which is available with sport settings on request. The power steering uses an efficient electromechanical drive, and can be enhanced by a dynamic steering option which varies boost as a function of the speed driven. Carbon fibre ceramic brake discs are available for V8 models and the A8 L W12 quattro. These can also now be combined with new high-tech 20-inch alloy wheels with high-strength polymer spokes.

In the lavishly trimmed and very comprehensively equipped interior, customers can choose from a new range of upholstery and inlays in new colour schemes. Additions include the woods Fine grain poplar brown-silver and Fine grain ash brown-gold natural as well as the leather Unicum, which is particularly natural-looking, soft and breathable.

Enhanced specification for UK models

In the UK, the A8 is offered with a choice of three specification levels – SE, SE Executive and Sport Executive – all of which not surprisingly already include the many luxuries expected at this level. SE models have now been further enhanced by 18-inch alloy wheels in a new design, electromechanical power steering and all-LED headlights with a high-beam assist function. The lighting and steering upgrades carry over into the SE Executive variants, while the top ranking Sport Executive models gain the new MatrixBeam LED headlights and Mobile Phone Preparation – High with Audi connect. This feature brings internet-based services such as Google Earth, Google Street View and online traffic information to the car, and also establishes a wi-fi hotspot for connection of multiple handheld devices to the internet.

Particularly indulgent interior options include a Bang & Olufsen audio system, front seats with ventilation and massage settings, relaxation seats with powered footrests, electrically adjustable, individual rear seats, a continuous, leather-covered centre console (exclusively for A8 L models) and power-assisted door closure. The Audi exclusive personalisation range offers additional options for particularly discerning customers.

On a more practical footing, the options list also includes an advanced new ‘Technology wheel’, which through silicone foam bonding of a forged alloy for the inner section and injection moulded, impact-resistant plastic for the outer cladding, reduces the weight of each wheel by around 25 per cent, or approximately 4.4kg to boost agility and efficiency still further.

The portfolio of advanced optional assistance systems has also expanded to include Audi active lane assist, which makes slight steering adjustments when necessary, the park assist system with 360° display, which handles steering when parking, and the head-up display, which projects important data in the driver's field of vision on the windscreen. The night vision assistant can now also recognise larger animals in addition to pedestrians.

The new generation Audi A8 – UK OTR Pricing

T3 magazine names AUDI A8 winner of inaugural COTY tech awards.

Audi luxury saloon wins inaugural Car of the Year Award in influential technology magazine’s annual honours list

• Technology-focused magazine’s annual Gadget Awards recognise particularly innovative products
• Inaugural Car of the Year Award goes to Audi A8 luxury saloon described as ‘an outstanding example of innovation and design’

Technology aficionados at the UK-based T3 Magazine have added a new ‘Car of the Year’ category to their annual Gadget Awards, and Audi is proud to be the recipient of the inaugural award for the A8 luxury saloon.

Presented recently at a high profile ceremony in London that also honoured many other ground-breakers from the worlds of computing, mobile communication, photography, audio and visual entertainment, the awards are allocated not only on the strength of verdicts from a panel of nine tech-savvy journalists, but also based on over 500,000 votes cast online on the T3 website.

Kieran Alger, T3 Magazine Editor-In-Chief, summed up the intensity of the competition for the awards and the calibre of the winners by saying: “This year’s awards have been the hardest fought yet. Every single winning product is truly an outstanding example of innovation and design.” In its citation the A8 is described as ‘a tech-head’s dream motor’, and Editor Luke Peters closes by saying “you know a car’s good when you don’t want to get out of it”.

The primary focus of the Car of the Year award is not surprisingly technological merit. Singled out for particular praise in the A8 are its advanced adaptive air suspension system, its Audi connect technology bringing internet-based services such as Google Earth navigation and Google Street View to the car and creating a mobile wi-fi hotspot, and its ‘unrivalled entertainment systems’.

Built around the advanced, predominantly lightweight aluminium Audi Space Frame, the Audi A8 range has recently been further enhanced by subtle styling revisions, equipment upgrades and improvements to engines, all of which now meet tougher EU6 emissions limits applicable from 2014.

New MatrixBeam LED headlights

Of particular interest to the gadget lovers at T3 will be the futuristic new MatrixBeam headlights and dynamic indicators which become standard equipment for some new generation A8 models. The 25 individual LEDs in each MatrixBeam headlamp unit can be switched on and off or dimmed individually depending on the situation, meaning that the on-board computer can mask specific sections of the high beam by dimming or deactivating individual diodes when it detects other vehicles travelling ahead in either direction.

The lighting system in the A8 also uses predictive route data from the navigation system to adjust the distribution of light in response to the current driving situation, and can recognise and act on route data, such as corners and road classifications.

The dynamic indicators comprise blocks of LEDs arranged in a strip which are sequentially illuminated at 20 millisecond intervals, from the inside outwards, in the desired turning direction. This ‘sweeping function’ makes it even clearer to surrounding road users that the A8 is about to turn.

Cutting edge features are also very much in evidence in the engine bay of the new generation A8. This can now be filled by a wide range of EU6 emissions-compliant units including the latest 435 PS twin-turbo 4.0-litre V8 TFSI or naturally aspirated 500 PS 6.3-litre W12 FSI engines, both now incorporating fuel-sparing Cylinder-on-Demand technology, or by a hybrid system combining a 2.0-litre four-cylinder TFSI engine with an electric motor.