Mercedes posts record sales and breaks the 100k mark for the first time in the UK

• Mercedes-Benz UK exceeds 100,000 new car registrations in a year for the first time
• 7,813 new cars registered in November 2013 – a best-ever month
• AMG registrations rise 47 per cent to 2,947 year to date (YTD)
• Van registrations increase 17.7 per cent YTD, to 26,730 units
• Actros again leads the truck division – up 42 per cent YTD

Mercedes-Benz UK’s record registration year continued in November 2013, with the company reporting its best-ever results, according to figures released today by SMMT.  The company is still the fastest-growing premium brand in the UK car market, with registrations growing 19 per cent over 2012’s previous records.

Passenger car registrations – at 7,813 for the month – were the best November result ever-seen, and contributed to a monthly market share of 4.9 per cent.  For the first time in its UK history, the company has achieved more than 100,000 new car registrations in a year – the YTD figure shows that 102,044 new cars have taken to Britain’s roads in 2013.  The 100,000th customer was Jamie Leigh Arndell, who collected her first Mercedes-Benz, a white A 180 CDI Sport, from the company’s retailer in Bristol, on Friday 29 November.  She joins the 16,397 drivers who have taken delivery of an A-Class so far this year.

Elsewhere, the new generation E-Class range is proving particularly popular, with all four body styles showing significant growth YTD.  E-Class Coupé is up nine per cent to 4,470 cars; E-Class Cabriolet up six per cent to 4,112; E-Class Estate shows an eight per cent rise to 4,001; whilst the E-Class Saloon is up to 14,505 new cars – an increase of 36 per cent YTD.

Deliveries of the new S-Class luxury saloon in November were almost double its nearest rival, and registrations of the new range and the run-out year of the old model are at 1,372 new cars, keeping S-Class as the most successful luxury saloon in the UK.

High performances were also reported across the company’s AMG range, with 2,947 cars registered so far in 2013 – a growth of 47 per cent.  The C 63 AMG remains the UK’s most popular choice, with 1,522 registered this year, and more than 320 A 45 AMGs have taken to the UK’s roads in 2013.

Commercial vehicles

A strong month saw van registrations rise 18.5 per cent in November 2013, with Vito up 29.2 per cent to 513 units.  Sprinter, with 18,488 registered YTD, reported an increase of 14.4 per cent so far this year.  Combined results mean that the Vans division is looking set to have a record-breaking performance in 2013 once the year-end results are published in a month.

In Trucks, deliveries of the new Antos and Arocs ranges began, but it was tractor units where the biggest success was shown.  Axor registrations were up 34.8 per cent in November, to 248 units, whilst Actros more than doubled the same month last year, with 459 units registered.  So far this year, 2,713 Actros have been registered – up 42 per cent on 2012.

Commenting on the results, Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, commented:  “November 2013 has entered Mercedes-Benz UK’s history books as a real milestone.  Breaking through the 100,000 new car sales figure is a landmark achievement, helped by a strong model range – in fact we offer the widest choice of vehicles in the entire industry.  It’s fantastic to see that British customers are voting with their purchase and lease choices in record numbers.

“Our success isn’t confined to one part of our range though – as well as new compact cars like the A-Class and CLA, the extensive revisions we made to E-Class earlier this year have shown strong growth across all four body styles.  The car has been tailored to specifically meet UK demands and market conditions, and our engine and equipment packages are key in contributing to these numbers.”

Marcus Breitschwerdt continued:  “We’re also showing class-leading results in luxury and high-powered motoring, too.  We’ve been in run-out of the previous S-Class for most of the year, but still lead the segment despite sales of the new model only beginning recently.  And it’s great to see AMG sales continuing to accelerate hard.  Record after record is being broken.

“Our commercial vehicles division is recovering strongly too, with our vans on the verge of a significant best-ever record performance this year.  Market conditions have influenced the tractor segment, but as the first manufacturer to bring Euro 6 trucks to the UK, we’re seeing great results in both Euro 5 and Euro 6 products.”

Marcus Breitschwerdt concluded: “There’s only one month to go in 2013, and I’m confident that Mercedes-Benz UK will end the year in style.  Our significant, consistent record-breaking performance is due to a lot of factors – great products sold and serviced by a great team across our networks help of course.  But we’d be nowhere without our customers, who have a greater choice of cars, vans and trucks than ever before.  On behalf of the whole company my sincere thanks go to everyone who has chosen to join or remain in the Mercedes-Benz family this year.”

Stonking Merc S65 AMG to keep the Super Limo alive

Twelve cylinders, twin-turbocharging, 630 hp of output and 1000 Newton-metres of torque – the new S 65 AMG sets new standards as the most powerful vehicle in its segment of the market. Exceptional performance and outstanding dynamism – these are the hallmarks of the AMG 6.0-litre V12 biturbo engine. With its reduced fuel consumption and compliance with the EU 6 exhaust emissions standard, the new V12 saloon is fit for the future. The AMG sports suspension based on MAGIC BODY CONTROL comes as standard with ROAD SURFACE SCAN, the world's first suspension with eyes. It goes without saying that the S 65 AMG offers supreme exclusivity in design and equipment specification. Two innovations, the head-up display and the touchpad, represent further enhancements in terms of comfort and safety.

The S 65 AMG is the only high-performance 12-cylinder automobile from a German premium manufacturer – and it's a car with a pedigree: the first generation of the S 65 AMG (V 220) was launched in 2003, with the second generation (V 221) being produced from 2006 until 2013.

Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH: "Soon after the successful launch of the S 63 AMG, we are unveiling the new S 65 AMG. Supreme exclusivity and incomparable dynamism provide the guarantee of a high fascination potential. With the third generation of the S 65 AMG, we offer our loyal and discerning V12 customers a unique high-performance automobile."

Key data at a glance:

The AMG 6.0-litre V12 biturbo engine delivers 630 hp with a maximum torque of 1000 Newton-metres – figures that enable the S 65 AMG to outperform all other vehicles in its segment. This superiority is highlighted by the car's performance: the S 65 AMG accelerates from 0 to 100 km/h in 4.3 seconds, with a top speed of 155 mph (electronically limited). The strengths of the 12-cylinder biturbo engine from Mercedes-AMG include its effortless acceleration in all speed ranges as well as its refined operation with the distinctive V12 sound typical of AMG. In short: the S 65 AMG impresses with its superior and stylish performance.

With a fuel consumption of 23.7 mpg (NEDC, combined), the new S 65 AMG is the world's most fuel-efficient V12 high-performance saloon in terms of power and torque. The range-topping 12-cylinder model already meets the requirements of the EU6 emissions standard, which is not due to come into force until 2015.

Technical highlights of the AMG 6.0-litre V12 biturbo engine:

• Biturbo charging
• Aluminium crankcase
• Forged crankshaft of high-grade alloy steel
• Multi-spark ignition with 12 twin-spark ignition units
• Air-to-water intercooler with low-temperature circuit
• Alternator management
• ECO start/stop function

Exclusive carbon-fibre engine cover with AMG engine badge

Opening the bonnet reveals the exclusive carbon-fibre/aluminium engine cover, which is a further sign of the exceptional status of the AMG 6.0-litre V12 biturbo engine. Two AMG logos on left and right together with a centrally positioned Mercedes star create a lasting impression. The 12-cylinder engine is assembled by hand at AMG's engine production facility in compliance with the most rigorous quality standards according to the philosophy "one man, one engine". Apart from serving as an AMG hallmark confirming superlative precision and production quality, the AMG engine badge bearing the engine technician's signature underneath the Mercedes star offers unmistakable proof of the peerless DNA of Mercedes-Benz's high-performance brand.

AMG SPEEDSHIFT PLUS 7G-TRONIC

As before in the SL 65 AMG high-performance roadster, AMG combines the 6.0-litre V12 biturbo engine with the AMG SPEEDSHIFT PLUS 7G-TRONIC. Unlike in the direct predecessor of the S 65 AMG, which featured an AMG SPEEDSHIFT five-speed automatic transmission, the seven-speed automatic transmission with its wide ratio spread guarantees a noticeably lower engine speed level. This makes a key contribution to reducing the vehicle's fuel consumption. The efficiency of the powertrain is further significantly improved by the fuel-economy converter, reduced-friction bearings and transmission oil heat management.

The AMG SPEEDSHIFT PLUS 7G-TRONIC has three individual driving programmes, which can be selected at the press of a button in the centre console: Controlled Efficiency (C), Sport (S) and Manual (M). In modes S and M the emphasis is on sportiness: maximum emotive appeal combined with truly perceivable dynamics is ensured by the brief, precisely defined cutback of ignition and injection during upshifts under full load; this shortens the shift times and lends an audibly more emotive tone to gearshifts. The ECO start/stop function is always activated in transmission mode "C".

Lithium-ion battery reduces weight by over 20 kilograms

Like the S 63 AMG, the S 65 AMG features a lithium-ion battery. This innovative technology offers numerous advantages over a conventional battery concept: with a capacity of 78 Ah, the lithium-ion battery replaces both the starter battery and the backup battery – resulting in a weight saving of over 20 kilograms. The high-performance battery is relatively insensitive to cold temperatures and has compact dimensions. S 63 AMG and S 65 AMG are the world's first volume-produced vehicles with such a battery concept.

AMG sports suspension with MAGIC BODY CONTROL

The S 65 AMG features as standard the AMG sports suspension based on MAGIC BODY CONTROL. The new S-Class is the first car in the world able to recognise road surface undulations in advance. If ROAD SURFACE SCAN detects such undulations with the help of the stereo camera, MAGIC BODY CONTROL adjusts the suspension in advance to suit the situation. The "Comfort" and "Sport" modes are available for a driver-defined suspension setup. While AMG-specific elastokinematics on the 4-link front axle and multi-link independent rear suspension make for greater directness when a dynamic driving style is adopted, the AMG sports suspension based on MAGIC BODY CONTROL ensures the proverbial Mercedes long-distance comfort.

The S 65 AMG is equipped as standard with ESP® Dynamic Cornering Assist. Targeted braking intervention at the inside rear wheel results in defined cornering of the vehicle and ensures greater agility when taking corners at high speed. There is no irritating understeer when turning into corners.

AMG speed-sensitive sports steering with variable steering ratio

Electromechanical AMG speed-sensitive sports steering with variable steering ratio is the perfect combination. This greatly enhances vehicle handling and agility while maintaining driving safety at high speeds. In "Comfort" suspension mode, the AMG speed-sensitive sports steering enhances comfort by providing more steering assistance. If the "Sport" suspension setting is selected, on the other hand, the driver feels a more sportily stiff level of steering assistance. The pre-programmed curves for power assistance enhance feedback from the road surface and steering precision.

AMG light-alloy wheels based on systematic lightweight construction

For the first time, the S 65 AMG is available exclusively with AMG forged light-alloy wheels. This design reduces weight while increasing strength. The result is lower unsprung masses, giving advantages in terms of handling and spring/damper element response. In the standard specification, the S 65 AMG is fitted with AMG multi-spoke light-alloy wheels, ceramic, high-gloss polished – front: 8.5 x 20, rear: 9.5 x 20, tyre sizes 255/40 R 20 and 285/35 R 20.

The multi-spoke light-alloy wheels can be considered a reinterpretation of the traditional spoked wheels from the 1930s – such as the ones used in the legendary 540 K Mercedes dream car.  The exclusive forged wheels on the S 65 AMG fascinate through their exceptional design: each of the 16 spokes is twisted, which causes the light-catching contours to radiate to the centre of the wheel hub. The effect: the wheel gives the impression of being even bigger. An additional high-grade detail is the screw-in, fully integrated wheel bolt cover of forged metal. Its shape is reminiscent of a centre lock as seen in motorsport. The design also allows an unobscured view of the AMG high-performance braking system.

The matchless visual superiority of the AMG forged wheels is due to an elaborate finishing process: initial polishing is followed by manual grinding of the light-alloy wheels. Two polishing stages using different grinding pellets ensure the desired deep sheen. Having been cleaned, the wheel undergoes final treatment, including sealing with clear varnish.

Alternatively, three other AMG forged wheels of the same size are optionally available. The 10-spoke design is available painted in titanium grey and polished or painted in matt black with a high-sheen rim flange – and likewise features a screw-in, fully integrated wheel bolt cover of forged metal. Alternatively, AMG forged wheels in a 5-twin-spoke design painted in titanium grey with a high-sheen finish and a black wheel bolt cover are available.

AMG ceramic high-performance composite braking system as an option

Extremely short stopping distances and rapid deceleration are a given for any AMG high-performance car. And the S 65 AMG is no exception as it is equipped with a weight-optimised AMG high-performance composite braking system. An AMG ceramic high-performance composite braking system is also available as an option. The more than 20 per cent lighter design ensures lower unsprung masses as well as enhanced driving dynamics, agility and ride comfort. In addition, the system has a longer service life, is more resistant to corrosion and has higher thermal stability. The AMG ceramic high-performance composite braking system has front brake discs with a diameter of 420 millimetres and is recognisable by the "AMG Carbon Ceramic" logo on the specially painted brake callipers.

Design: Sensual clarity is combined with dynamism and exclusivity

The S 65 AMG shows off its exceptional status not just with regard to its technology, but also in terms of design. The sensual clarity typical of Mercedes-Benz, with its classic architecture and flowing profile, is combined with expressive elements typical of AMG. Luxurious and stately, powerful and exclusive, dynamic and prestigious – the S 65 AMG is a true eye-catcher with a self-assured presence. The large, upright and distinctly three-dimensional V12 radiator grille with its six twin louvres in high-gloss chrome underlines the car's special status. An exciting contrast to this is provided by the front apron with its three large cooling air intakes. The front section sports the AMG-typical, stylised "A" to emphasise the powerful exclusivity of the S 65 AMG.

High-gloss chrome – this design element is used to exclusive effect in the S 65 AMG. An eye-catching appearance, especially in combination with dark paint colours, is guaranteed by the grilles and flics (air deflectors) on the side air intakes. The three-dimensional front splitter in high-gloss chrome reduces lift on the front axle, while the gap above the front splitter ensures an effective flow of air to the separate engine oil cooler behind it. Also in high-gloss chrome are the inserts in the side sill panels and the trim of the high-gloss black rear diffuser insert. Customers who attach greater value to an understated look have the option of ordering the grilles and flics in high-gloss black.

Further exclusive design features include the "V12 BITURBO" lettering on the wings and the "S 65 AMG" model badge on the boot lid – both in new, modern typography. The AMG sports exhaust system with its two chrome-plated, separate twin tailpipes is a source of fascination both visually and acoustically.

Exciting equipment and appointments together with supreme quality in the interior

Exclusivity and luxury, combined with emphatically sporty design elements – the interior of the S 65 AMG fascinates through its exceptional feel, highest-grade materials and exquisite quality. The defining features are the upholstery in exclusive nappa leather with seat upholstery layout in an exclusive diamond-pattern design. The delineated perforations in the leather upholstery of the AMG sports seats are a special highlight: there are intentionally no perforations in the nappa leather wherever there is contrasting topstitching. The result is extraordinarily neat seams and an unrivalled impression of quality. Other features of the Exclusive package include the nappa leather roof liner, leather-lined dashboard, door centre panels in a diamond-pattern design, leather-clad roof grab handles, additional wood trim and AMG stainless-steel door sill panels illuminated in white. Customers ordering Exclusive nappa leather upholstery are able to choose between black, satin beige/espresso brown, nut brown/black, porcelain/black and crystal grey/seashell grey.

Exclusively developed AMG sports seats provide the guarantee of optimal long-distance comfort. Electric adjustment, memory function, seat heating and climate control are standard features. As an additional bonus, newly contoured seat cushions and backrests improve lateral support when cornering at speed. High-quality AMG badges on all four seat backrests are part of the standard specification, while embossed AMG emblems can be found on the front and – in the case of individual rear seats – also on the rear centre console. Further AMG emblems are included on the trim of the seat backs.

The two-spoke AMG sports steering wheel allows perfect vehicle control. The distinctly contoured steering wheel rim is covered with nappa leather, with perforated leather in the grip area. The insert is provided with characteristic AMG lettering. Aluminium shift paddles allow manual gear selection. To the right of the AMG sports steering wheel between the air vents is a high-quality analogue clock in an exclusive IWC design: this features three-dimensional, milled metal hands and genuine metal appliqués on the dial. High-grade chrome-plated door pins bearing the AMG logo round off the exquisite S 65 AMG interior.

AMG instrument cluster with animated round dials

The AMG instrument cluster with two animated round dials appears on the high-resolution TFT colour display. In addition to the AMG-specific lettering and the needles in red/silver, the typical AMG look includes the AMG logo in the speedometer with 225 mph scale (left) and the "V12 BITURBO" lettering in the rev counter (right). An animated AMG start-up display is shown on the right-hand display. The AMG main menu has a digital speedometer and a permanent gear display in the upper section. In transmission mode "M", the driver is also prompted to perform an upshift shortly before the rpm limit is reached. Two additional round dials provide information on the engine oil and transmission oil temperatures when the driver selects "Warm up" from the AMG menu. "Set Up" displays the transmission and suspension mode as well as the activated ESP® mode. Visual feedback is by means of an animated S 65 AMG on the TFT display between speedometer and rev counter.

Head-up display for enhanced comfort and safety

Two new innovations make their debut in the S 65 AMG: the head-up display and the touchpad. The head-up display projects important information such as vehicle speed, speed limits, navigation information, traffic signs and information from DISTRONIC PLUS onto the windscreen. The virtual colour display of size 21 x 7 centimetres appears to float on the bonnet at a distance of about two metres from the driver. This means that the head-up display is perfectly positioned in the driver's field of view. He or she is able to take in relevant information without having to look away from what is happening on the road ahead. In addition, the display shows the digital speed, engine speed and currently selected gear. In manual transmission mode, a coloured upshift bar and the possible gears for a manual gear change are projected onto the windscreen.

The brightness of the high-contrast display is automatically adjusted to suit the ambient brightness. The driver can also adjust the brightness to his or her preference. The position of the head-up display on the windscreen is height-adjustable and can be saved using the memory function.

Innovative touchpad for significantly easier operation

The new, innovative Mercedes-Benz touchpad makes it significantly easier to operate the radio, telephone and navigation system. Unlike in conventional systems, the touchpad makes it possible to operate all infotainment functions. The input area is approximately 6.5 x 4.5 centimetres in size and is integrated into the hand rest with a cover for the keypad. The touchpad can be controlled in the same way as a smartphone or tablet PC: it can recognise one- and two-finger gestures, swipe gestures and zoom gestures through intuitive widening and narrowing of the fingers. It is also possible to enter letters, numbers and special characters using handwriting. Every language available in COMAND Online is possible. The touchpad is designed with high-quality surfaces in high-gloss black and silver shadow.

The control surface of the new touchpad is integrated in the handrest of the central control unit, allowing safe and comfortable input. Behind the touch surface are three touch-sensitive keys which can be used to control important functions quickly and directly: back function, favourites menu, audio quick menu. The user receives clear haptic feedback when operating the touchpad control surface and the keys. Another highlight is the new hand resting recognition feature: a three-dimensional sensor signal is evaluated in order to detect whether the driver's hand is simply resting on the handrest or whether the driver is actually making an input with one or two fingers. This prevents incorrect inputs and improves the safety of operation. The driver can choose at any time which input method they prefer. As an alternative to the touchpad, the driver can also use the COMAND controller and LINGUATRONIC for the control of radio, telephone and navigation system.

The S 65 AMG is equipped as standard with head-up display and touchpad. Both innovations will soon be available also in other Mercedes models.

Also included in the standard equipment package of the S 65 AMG (selection):

• AIR-BALANCE package
• AMG full-pile footmats, with edging in nappa leather and AMG badge in solid metal
• AMG sports pedals of brushed stainless steel with rubber studs
• Ambient lighting
• ATTENTION ASSIST
• Burmester^® high-end 3D surround sound system
• Chauffeur package
• Exclusive package
• COMAND Online
• Driving Assistance package Plus
• KEYLESS-GO package
• Convenience telephony
• 10 loudspeakers with Frontbass
• LED Intelligent Light System
• MAGIC VISION CONTROL
• Media Interface
• Metallic paintwork
• Panoramic sliding sunroof
• Parking package
• PRE-SAFE^® PLUS
• Tyre pressure loss warning system
• Electrically adjustable rear seats
• Seat Comfort package incl. ENERGIZING massage function
• SPLITVIEW
• Sun Protection package
• Exclusive trim package

Numerous personalisation options are available from the AMG Performance Studio (selection):

• AMG Exterior Carbon-Fibre package
• AMG ceramic high-performance composite braking system
• AMG performance steering wheel in nappa leather/DINAMICA, black
• AMG trim in carbon fibre/black piano lacquer
• Brake calipers, painted red

Additional optional extras (selection):

• 360° camera
• Business Telephony in the rear
• designo appointments packages
• Executive seat
• First-Class rear suite
• Individual Entertainment System in the rear
• Folding tables in the rear
• Warmth Comfort package

Intelligent Drive: new standards in safety

The S 65 AMG also sets new standards in terms of active and passive safety: what began with PRE-SAFE^®ten years ago and continued with DISTRONIC PLUS is now leading to a new dimension in driving. Comfort and safety have merged into one. Mercedes-Benz calls this "Intelligent Drive". New systems make the new S-Class even more comfortable and safer:

• Rear PRE-SAFE^® package
• Night View Assist Plus

World premiere in November, market launch in 2014

Like the previous model, the new S 65 AMG is available exclusively with a long wheelbase. The AMG V12 saloon will celebrate itsdouble world premiere simultaneously at the Los Angeles International Auto Show and at the Tokyo Motor Show (both: 20 November to 1 December 2013).

UK pricing and specification are still to be confirmed.

Mercedes-Benz ranked 11th on cool brands report 2013/14

Mercedes-Benz again features prominently in the annual CoolBrands® list, ranked 11th from more than 10,000 independently-identified brands in the 2013/14 survey.

The company’s position shows a climb of five places over its 2012 CoolBrands® debut, and is the highest position of any “full-line” automotive brand – describing a car company with a wide range of models.  The outright winner was Apple.

The CoolBrands® list, now in its twelfth year, follows a vote by a combination of 3,000 consumers and a panel of 37 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Helping rate coolness this year were the likes of TV Chef Gizzi Erskine, musicians Laura Mvula and Charli XCX, Bestival founder Rob da Bank and model Daisy Lowe.

This year, Mercedes-Benz has delivered a wealth of new models to UK customers including: The new A-Class compact hatchback; compact CLA four-door coupé; New E-Class family; GL-Class SUV; the stunning new S-Class luxury saloon.  The exciting GLA compact SUV will arrive in spring 2014.

Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, commented: “Mercedes-Benz is breaking one sales record after another in the UK – we’re the fastest-growing premium manufacturer, and AMG is the UK’s fastest-growing high performance brand.

“Our showrooms around the country are full of the coolest cars we’ve ever made, and we’re tireless in our efforts to bring more innovation, style –and great service of course – to more customers than ever before.”

Marcus Breitschwerdt continued: “It’s really great to see that as well as attracting more new customers to our brand, our efforts have been identified by a panel of expert judges and 3,000 consumers.”

Stephen Cheliotis, Chairman of the CoolBrands® Expert Council, said: “The brand qualities we examine in the CoolBrands survey – such as authenticity and innovation – can be key influences on consumer purchasing, so performing well is not just a thumbs up for a brand’s reputation, but an indication of its future success.”

The official 2013/14 CoolBrands Top 20 is:

1. Apple
2. Aston Martin
3. Rolex
4. Nike
5. Glastonbury
6. YouTube
7. Google
8. Twitter
9. Virgin Atlantic
10. Ray-Ban
11. Mercedes-Benz
12. Bang & Olufsen
13. CHANEL
14. Prada
15. adidas
16. BBC iPlayer
17. Sony
18. Sony Music
19. Alexander McQueen
20. Spotify

FRANKFURT - Mercedes Concept

Traditionally the top of the Mercedes-Benz product range is occupied by the grand coupé. With the Concept S-Class Coupé the company will provide a concrete vision of the next model generation at the International Motor Show (IAA) in Frankfurt: with its gorgeous appearance and self-assured style it embodies the design philosophy of sensual clarity. In the interior with its spectacular architecture and truly exclusive appointments the four-seater defines the state of the art of modern luxury.

"The new S-Class Saloon was received enthusiastically in the market and perfectly lives up to its role as a representative of the power of innovation of Mercedes-Benz," says Dr Joachim Schmidt, Member of the Management Board of Mercedes-Benz Cars, Sales & Marketing. "On the S-Class Coupé as the traditional top of our product range the designers take advantage of their additional freedom and thus create an automotive masterpiece."

Gorden Wagener, Vice President Design at Daimler AG, adds: "The Concept S‑Class Coupé combines tradition and emotion, and is a symbol for the embodiment of our design style of sensual clarity. The perfected design with self-assured style and the highly exclusive appointments make the coupé a true design icon and an expression of modern luxury."

Design: sensual clarity at its most beguiling

Sensual clarity as an expression of modern luxury – this was the focus for the designers, and is the design philosophy of Mercedes-Benz. The aim is to create clear contours and smooth surfaces that stage high tech while exuding emotional appeal. The sensual clarity is reflected in the core design values of tradition, emotion and progressivism. These are the guiding star, and are accentuated differently depending on the model. Mercedes-Benz creates a bridge between modernity and the avant-garde, between tradition and progressivism. Each model series has an assigned role and a very specific character, depending on the attributes on which the design focusses. And yet a Mercedes-Benz is always recognisable as a Mercedes-Benz. Because in addition to incorporating new stylistic developments, and in the interests of keeping tradition alive, the designers draw from a gene-pool of styling features typical of the brand.

"Design needs the sublime! Because design is the best brand ambassador. At the centre of our work is sensual clarity as an expression of modern luxury, because this is precisely what gets to the heart of our brand philosophy – the bipolarity of intelligence and emotion," says Wagener.

The exterior: flowing profile of perfect proportions

The flowing profile of the Concept S-Class Coupé embodies sensual clarity in a modern way. It is characterised by typical rear-wheel drive proportions, which are emphasised by the Mercedes-typical signature, the dropping line. The long bonnet with distinctive lines and powerdomes, the cowering greenhouse with high beltline, the accentuated wheel arches as well as the 21-inch wheels (tyres at front 265/35 R 21, at rear 295/35 R 21) and the visually broad rear substantiate the claim of the Concept S-Class Coupé as a masterpiece of automotive refinement. With a wheelbase of 2945 mm the coupé measures 5050 mm in length, 1958 mm in width and 1409 mm in height.

Positively arched surfaces give the Concept S-Class Coupé a sensual character. The sculpted appearance lends it classic elegance that forms a perfect symbiosis with the modern-progressive design idiom.

The view from the side is marked by the dropping line in keeping with the emotional character of the vehicle. It underscores the brand-typical proportions like a signature. The lines are deliberately reduced to the basics. This creates a timeless clarity.

The creative interaction of various design elements lend the Concept S-Class Coupé a superior and self-assured front: at the centre of the vehicle front is the three-dimensional and further evolved diamond radiator grille, whose structure is defined in this case by rectangular, dark chrome-plated elements. It bears the central Mercedes star and one blade.

The full-LED headlamps with their iconic eyebrows as daytime driving lamps lend it an extremely self-assured and distinctive gaze. On the Concept S-Class Coupé the eyebrows have been further advanced with a semicircular counter-swish. The diamond-look of the headlamps and the tail lamps underline the luxurious appointments of the show car.

The side profile is defined by the dome-shaped stretched roof line and the frameless doors. An elegant, three-dimensional chrome frame surrounds the glass areas that are uninterrupted by B-pillars. This underscores the Mercedes-typical coupé look. In designing the pillared exterior mirrors the designers took advantage of the liberties offered by a concept car and made them especially slim, giving them an elegant appearance.

A muscle above the rear axle protruding from the side wall generates a sense of lightness and dynamic spirit even at a standstill. The positively arched surfaces and lines of the side walls flow into the rear end with a dramatic tapered effect.

The rear end with its surfaces, broad shoulders and distinctive character lines rounds out the emotional overall appearance. Moving the license plate to the lower bumper section allows positioning the three-pointed star more prominently on the smooth boot lid. This is complemented by a chrome trim strip modelled with love of detail. It runs horizontally across the boot lid and continues past the tail lamps, creating visual width. The arrangement of the LEDs in two horizontal rows within the two-piece tail lamp represents high tech and at the same time is reminiscent of the relief-type design on earlier models.

The interior: dynamic flow of lines

Sculpted elegance and simplicity also characterises the interior. The white instrument panel exudes sensual clarity. Its curved shape is reminiscent of a whale fluke just before it re-enters the water. Like the entire interior it is dominated by flowing lines: the upper and lower wave create a clear structure.

The architecture of the instrument panel is spectacular: Thanks to a new airbag packaging the designers were able to give the lower part of the instrument panel an extremely sculpted shape. The upper section of the instrument panel seems to float sensually in front of the dashboard as a so-called top layer. The instrument panel seamlessly transitions into the doors in a wrap-around design. The wavelike motion continues in the door panels.

The ventilation nozzles, which among other places are housed as a four-piece cluster in the centre of the instrument panel, have a futuristic and highly detailed design: fins that route the air stream surround an oblong hole. The ventilation nozzles are designed to add contrasts and are made of a mix of white aluminium with a ceramics-like appearance and brushed and polished aluminium.

The aluminium control elements have a functional and clean design, and provide an exciting contrast to the organic and avant-garde shapes that surround them.

On top of the free-form surface under a reduced hood are the 30.7-cm (12.3-inch) screens familiar from the new S-Class. They have an aspect ratio of 8:3. In the Concept S-Class Coupé the fully glazed colour displays are even slimmer and seem to float even more freely. As high-tech elements they offer an exciting contrast to the sensual landscape of the instrument panel. The colour scheme of the displays is a bluish-green and consequently sporty and modern.

A touch screen showing four world clocks is located on the centre console. The driver can choose which clocks to display: to do so, the driver first scrolls on a globe in the display and selects a time zone before a drop-down menu offers the corresponding city selections. The world clock concept was designed and implemented by designers and engineers at the Mercedes-Benz Advanced Design Center in Palo Alto, California, USA.

The central command unit on the centre console looks like a shiny jewel. Its extremely high-quality "black diamond" surface creates depth of field. The "black diamond" method uses the chemical CVD (chemical vapour deposition) gas phase process to deposit a precious metal on a high-sheen chrome surface at temperatures of 1000°C. The metal reacts with the surface to form a layer that is highly scratch-resistant and has a high adhesive strength.

The door panels of the Concept S-Class Coupé are made from aluminium. Using computer algorithms delicate topographic lines were milled into the metal and mimic the contours of the door-mounted control elements. This creates an interesting light pattern with tiny sparkling highlights. For this creation the designers drew their inspiration from rock formations in Utah, USA. The progressive perforations of the loudspeakers were also generated using algorithms and display some intelligent aesthetics of mathematics.

Like the entire interior the seats have a highly dynamic and natural "flow of lines" and continue the sculpted design of the shapes. The front seats evoke associations of haute-couture tailoring because their sculpted shape embodies sensual lines reminiscent of figurines in fashion design. In the upper section of the seat the side bolsters envelope the occupant like a collar. The vertical lines of the seats come courtesy of an array of delicate piping, which is continued formally by leather strips in the carpet. Piping on the side bolsters provides contrast and like the perforation of the seat surfaces is a factor in the sporty-elegant impression.

The choice of colours and materials plays with the extroverted contrasts of anthracite and white as well as aluminium, and bolsters both the timeless modernity and avant-garde nature of the design and the claim of the Concept S-Class Coupé to ultimate exclusivity, high quality and perfection. In this spirit the instrument panel and seats are made from supple calfskin, the silk carpet was made by hand using the tufting process and captivates with its precious iridescent sheen. In this process the threads are stitched through the backing. The roofliner of the vehicle is made from hand-woven silk and consequently underscores the exclusive character of the interior.

The technology: intelligent assistance systems and a seeing suspension

The Concept S-Class Coupé is powered by a V8 Biturbo engine. This engine produces 455 hp from a displacement of 4,663 cc. The peak torque is 700 Nm.

The Concept S-Class Coupé is equipped with the "Intelligent Drive" technology from Mercedes-Benz. Thanks to two "camera eyes" the stereo camera can get a three-dimensional view of the area up to about 50 metres in front of the vehicle, and as "6DVision" can detect the position and movement of objects. It monitors the surroundings ahead of the vehicle over a range of up to 500 metres. These data are combined with the data from the radar and ultrasound sensors. A multitude of assistance systems monitors the surrounding traffic for the driver. This helps to reduce the burden on the driver and other road users are also protected.

The suspension makes use of the new stereo camera as well: like the new S-Class, the Concept S-Class Coupé can detect surface undulations in advance. If ROAD SURFACE SCAN detects such undulations with the help of the stereo camera, MAGIC BODY CONTROL adjusts the suspension in advance to suit the situation. Using the camera images and vehicle status information, the control unit continuously calculates the best control strategy to cope with uneven stretches such as long undulations.

The infotainment system also meets the highest standards: the MoodGrid software from music recognition service Gracenote makes it possible to listen to whatever music fits the mood. Finding suitable songs no longer requires the driver and passengers of the Concept S-Class Coupé to awkwardly search through their collections of digital music. Based on a selected mood the software compiles a pre-selection of songs. This compilation not only includes familiar songs, but music from a catalogue containing 18 million tracks – adapted to the individual taste and the respective mood. The navigation system based on the Garmin NaviCore also offers more convenient orientation with a modern design and a 3D view.