Showing posts with label launch. Show all posts
Showing posts with label launch. Show all posts

3 Jan 2014

CHINA - Qoros to launch 2nd new model at 2014 Geneva Show.


  • Second production model to go on sale in China in 2014
  • Retains elegant design and high specification of the Qoros 3 Sedan

The second production model from new international car brand, Qoros, will be revealed at the 84th Geneva Motor Show in March 2014.


The first view of the new model in the Qoros line-up reveals that it will retain the elegant design introduced on the brand’s debut model, the Qoros 3 Sedan, while also introducing distinctive features such as a subtly evolved treatment of the front grille and unique rear LED lamp clusters.

The debutant echoes the high specification and European quality standards of the Qoros 3 Sedan, and is designed to appeal to the young, modern, ‘always connected’ metropolitan customer, with state-of-the-art features including the innovative QorosQloud infotainment system accessed via an eight-inch touchscreen.


True to Qoros’ commitment to introduce a new model every six-to-twelve months, its second model will go on sale in China in 2014, hot on the heels of the market launch in China last month of the brand’s first production model, the Qoros 3 Sedan. The rapid sequence of model introductions is possible thanks to an innovative modular platform and flexible product development processes, led by experienced European senior engineers and supported by globally renowned engineering and systems partners.

The second member of the Qoros family is based on the same modular platform as the Qoros 3 Sedan, which made its world premiere at the 2013 Geneva and Shanghai Motor Shows to widespread acclaim.  It has been praised for its elegant design, refined driving experience, and European standards of quality. In September, it became the first car developed in China to be awarded five stars in Euro NCAP crash tests, and also earned the highest score so far in the organization’s 2013 assessment program. Qoros plans to expand its line-up steadily over the next few years with the ultimate aim of offering a comprehensive range across of models in all major vehicle segments.

22 Dec 2013

Laser lighting powers new AUDI R18 e-tron quattro.


  • Audi brings new lighting technology to Le Mans 
  • WEC, DTM and GT sport in focus again in 2014 
  • Development Board Member Dr. Hackenberg: “Motorsport accelerates our developments”

At the world premiere of the new Audi R18 e-tron quattro, Audi unveiled another technical highlight of its new LMP1 sports car in Ingolstadt on Wednesday night. In 2014, the brand with the four rings will be running with laser light for the first time in the Le Mans 24 Hours and in the FIA World Endurance Championship (WEC).


“By using this new lighting technology Audi is setting yet another milestone at Le Mans,” said Dr. Ulrich Hackenberg, Member of the Management Board for Technical Development of AUDI AG, at the official presentation of the new R18 e-tron quattro that took place as part of the ‘Audi Sport Finale.’ Laser light will also open up completely new possibilities for our production models in the future. Once more, motorsport at Audi accelerates a new technical development for our customers.”


The innovative laser light, which about 500 guests in attendance at the ‘Audi Sport Finale’ had the chance to experience live for the first time, complements the main LED headlights of the new Audi R18 e-tron quattro. A blue laser beam backlights a yellow phosphorus crystal lens through which the light beam is then emitted. This new light source provides even more homogenous lighting of the road.

Laser light just one of numerous innovations of the new R18

“The new laser light is just one of numerous technical innovations featured by our new R18,” said Head of Audi Motorsport Dr. Wolfgang Ullrich, who was recognised by Dr. Ulrich Hackenberg on Wednesday night on the occasion of his 20th anniversary at the helm of Audi Sport. “We’re not going to reveal any more than that at this early stage, as in 2014 we’re facing an extremely tough competition and a year full of challenges for Audi Sport.”


As before, the motorsport commitment of AUDI AG in the new season will continue to consist of the three pillars Le Mans prototypes (LMP1), DTM and GT sport. In addition, Audi Sport is preparing for its move into the new Motorsport Competence Centre in Neuburg in the summer of 2014. “This is a very important step to ensure that Audi will retain its ability to be successfully active in motorsport at the highest level but, obviously, it also puts an additional strain on our squad,” said Dr. Ullrich.

Three Audi R18 e-tron quattro cars in Le Mans 24 Hours

The FIA World Endurance Championship (WEC) will see Audi Sport Team Joest compete as the title defender in the 2014 season. In all eight races of the 2014 WEC, the World Champions will be running with two Audi R18 e-tron quattro cars. For the season’s pinnacle event at Le Mans on June 14/15, 2014, the fielding of a third R18 is planned. The driver teams will be announced at a later date.

New version of the Championship-winning Audi RS 5 DTM

In the DTM, Audi will continue the successful long-standing partnership with the Audi Sport Teams Abt Sportsline, Phoenix and Rosberg. For the 2014 season, a new version of the Audi RS 5 DTM that was victorious in the DTM in the past season is in the making at Audi Sport. Mike Rockenfeller, as the title defender, in car number ‘1,’ will definitely be driving one of the eight RS 5 DTM cars to be fielded in total. Assignments for the other cockpits and the distribution to the three teams have not been finalised yet.

In GT sport, Audi Sport customer racing will again be providing particularly intensive support to its customer teams for the 24-hour races at Daytona (USA), the Nürburgring (Germany) and Spa-Francorchamps (Belgium).

GTD version of the Audi R8 LMS for U.S. racing

Following the merger of the GRAND-AM and the American Le Mans Series into the Tudor United SportsCar Championship (TUSCC), a new chapter will begin in U.S. racing. Based on the previous race car for the USA, Audi has developed a GTD version of the R8 LMS, with GTD standing for ‘GT Daytona.’ The GTD version now only differs from the GT3 model in few details.

The Audi R8 LMS Cup in its third season is taking the next step in its internationalization effort in the Asian region. In 2014, aside from three races in China – among others, held in conjunction with the WEC at Shanghai and the DTM at Guangzhou – the world’s first one-make cup of AUDI AG will take place in Malaysia, in South Korea and, for the first time, in Japan. Following the fielding of 16 race cars in the inaugural season and 20 last year, Audi China is planning to put up to 24 Audi R8 LMS cars on the grid.

The extensive motorsport commitment of AUDI AG is complemented by the offer of the Audi race experience, which gives customers with sporting ambitions the opportunity to personally drive the Audi R8 LMS ultra. In addition to individual training sessions, the Audi race experience offers racing commitments in the VLN Endurance Championship and in the 24-hour race at the Nürburgring. The three-time Le Mans winner Marco Werner, the former DTM race driver Rahel Frey and the former 24-hour Nürburgring winner Markus Winkelhock will be passing on their knowledge as instructors.

15 Dec 2013

50 years in development, the new Worldwide Mustang takes a bow


  • All-new sophisticated design clearly inspired by 50 years of Mustang heritage evolved to attract wider array of customers and expand global market availability
  • Mustang now available with three engines offering a broader power of choice – a more powerful 5.0-liter V8, a 3.7-liter V6 and an all-new fuel-efficient 2.3-liter EcoBoost® engine
  • Mustang sets new performance and dynamics benchmarks for the brand with world-class handling, more precise steering control and enhanced ride comfort

The next chapter in the life of the iconic pony car begins today as the all-new Ford Mustang – loaded with innovative technologies and delivering world-class levels of performance – is simultaneously revealed around the globe in six cities on four continents.


“Ford Mustang inspires passion like no other car,” said Raj Nair, Ford group vice president, global product development. “The visceral look, sound and performance of Mustang resonates with people, even if they’ve never driven one. Mustang is definitely more than just a car – it is the heart and soul of Ford.”

Mustang’s impact goes well beyond the 9 million-plus cars sold in its 50 years of continuous production. It has made thousands of appearances in film, television, music and video games, and is the world’s most-liked vehicle on Facebook. For the first time ever, Ford will bring Mustang to customers in key parts of Europe and Asia.

“We crafted this car with the goal of creating a contemporary interpretation of Mustang – an American automotive icon that symbolizes optimism and freedom for millions of people around the world,” said Jim Farley, executive vice president of Ford global marketing, sales and service and Lincoln.

All-new shape, yet unmistakably Mustang
The clean-sheet design of both Mustang fastback and convertible evokes the essential character of the brand, retaining key design elements – including the long sculpted hood and short rear deck – with contemporary execution.

“You only get one chance to make a first impression, and when you see this car you immediately see a Mustang strong and true,” said Moray Callum, Ford executive director, design, The Americas.

Several key design features define the all-new Mustang, including:

  • A lower, wider stance with a reduction in roof height, and wider rear fenders and track
  • The return of Mustang fastback with a sleeker profile enabled by more steeply sloped windshield and rear glass
  • Three-dimensional, tri-bar taillamps with sequential turn signals
  • Contemporary execution of the signature shark-bite front fascia and trapezoidal grille
Mustang convertible drivers will appreciate the standard multilayer insulated cloth top that gives the car a more upscale appearance and a quieter cabin. The new top lowers twice as fast as before, and has a sleeker profile when folded for open-air motoring.


The information and controls an active driver needs are all readily accessible in the aviation-inspired cockpit, which is executed with the highest degree of craftsmanship ever found in a Mustang. Large, clear instrumentation puts vehicle information right in front of the driver in the roomier cabin, while improved ergonomics and tactile switches and knobs provide better control. The added width and a new rear suspension contribute to improved shoulder and hip room for passengers, and a more usefully shaped trunk can accommodate two golf bags.

The Mustang experience
The way Mustang looks, drives and sounds is key to the visceral experience that makes drivers just want to get in and hit the road. With more options to choose from, there is a Mustang to fit any lifestyle. The upgraded V6 and V8 are joined by an all-new 2.3-liter EcoBoost® engine that brings state-of-the-art technology to Mustang.


Mustang GT continues with the latest edition of the throaty 5.0-liter V8, now featuring an upgraded valvetrain and cylinder heads that yield more than 420 horsepower and 390 lb.-ft. of torque. A new intake manifold improves low-speed breathing for better fuel economy, idle stability and emissions.

“This EcoBoost engine delivers where a Mustang driver expects it to, with a broad, flat torque curve that pours out when you stand on it for easy passing or hustling down a twisty road,” said Dave Pericak, Ford Mustang chief engineer.


The Mustang EcoBoost engine uses direct injection, variable cam timing and turbocharging to deliver plenty of usable performance and projected segment-leading fuel efficiency. A unique intake manifold and turbocharger housing enable it to deliver the performance Mustang drivers expect with output projected at more than 305 horsepower and 300 lb.-ft. of torque.

With at least 300 horsepower and 270 lb.-ft. of torque on tap from the standard 3.7-liter V6, even the most accessible Mustang delivers the performance customers expect.

Drivers will appreciate smoother shifts from the updated manual gearbox, while a reworked automatic transmission features new steering wheel-mounted shift paddles for drivers who want the choice between convenience and control.

Most nimble pony ever
When life throws drivers a curve, the all-new Mustang sets new handling benchmarks for the brand, delivering world-class dynamics and ride quality.

“We already set a very high standard for Mustang’s dynamics with Boss 302, and our goal was to go above and beyond that with this new car,” said Pericak.

Mustang features all-new front and rear suspension systems. At the front, a new perimeter subframe helps to stiffen the structure while reducing mass, providing a better foundation for more predictable wheel control that benefits handling, steering and ride.


The new double-ball-joint front MacPherson strut system also enables the use of larger, more powerful brakes. This is expected to be the best stopping Mustang yet, with three available brake packages.

At the rear is an all-new integral-link independent rear suspension. The geometry, springs, dampers and bushings all have been specifically modified and tuned for this high-performance application. New aluminum rear knuckles help reduce unsprung mass for improved ride and handling.

Smarter than your average pony
The all-new Mustang features a significant amount of innovative technologies providing drivers with enhanced information, control and connectivity when they want it. From Intelligent Access with push-button start to SYNC® and MyKey® in every Mustang built, plus available Track Apps, MyColor gauges and new Shaker Pro audio system, drivers will be able to customize their time behind the wheel.

The feeling of freedom and confidence Mustang instills in its drivers is amplified when they can take control of how the car behaves. On a twisty back road or a weekend track day, the driver can tap the toggle switches on the console to quickly adjust steering effort, engine response, and transmission and electronic stability control settings using the available Selectable Drive Modes to create the perfect Mustang at any time.

The advanced new Ford-developed stability control system is tuned to maximize Mustang’s dynamic capabilities. When the time comes to turn up the wick at the track, Mustang GT includes standard launch control that enables drivers to achieve smooth, consistent starts every time.

When it’s time to back off and relax for the drive home, available advanced driver-assist features including Blind Spot Information System with cross-traffic alert and adaptive cruise control can help ease the load, while SYNC AppLink™ lets drivers control their smartphone apps to listen to their favorite form of entertainment.


50 years of Mustang
April 17, 2014, marks the 50th anniversary of the introduction of the original Ford Mustang and each 2015 model celebrates the milestone with a badge on the instrument panel that includes the galloping pony logo and the words “Mustang – Since 1964.” Mustang will continue to be built in the United States at Flat Rock Assembly Plant.

“From day one, we knew if we were going to build a new Mustang, we had to do it right,” said Pericak. “We built a new Mustang from the ground up that is quicker, better-looking, more refined and more efficient, without losing any of the raw appeal that people have associated with Mustang for half a century.”