Citroen launches Pink special Edition DS3

• Citroën UK confirms new DS3 DStyle Pink & DSport Pink special editions
• Available with White & Black body colours, DS3 Pink models feature ‘Fuchsia Touch’ interior & exterior trim
• Additional specification provided as standard
• On sale from January 2014

Citroën has launched a new range of DS3 special editions for the start of the New Year. DS3 Pink is a fun, fresh and fuchsia take on Citroën’s award-winning supermini. Exclusive to the UK, the eye-catching models are on sale from January 2014, with prices starting from just £15,675.

All DS3 Pink models feature a fuchsia pink roof, door mirrors and wheel centre caps. The striking pink theme continues inside the cabin, with a fuchsia dashboard and a colour coded gear lever knob adding a splash of colour to the interior.

DS3 Pink versions are available with Polar White or Perla Nera Black body colours and feature additional specification above and beyond the existing DStyle and DSport equipment levels. There are four engines to choose from across the two trim levels.

Owners of the DS3 DStyle Pink will enjoy 16-inch ‘Ashera’ Black or White alloy wheels - to match the chosen body colour - as well as a HiFi System upgrade with additional speakers on top of the usual DStyle specification. Meanwhile, the range-topping DSport Pink boasts 17-inch ‘Bellone’ Black or White alloys, plus the addition of a ‘City Signature’ pack, which includes automatic headlights and wipers, rear parking sensors, heated and electric folding door mirrors and a front central armrest.

ENGINE OPTIONS & PRICES

DS3 DStyle Pink is available with either a VTi 120 petrol engine or an e-HDi 90 Airdream diesel powerplant that produces just 95g/km of CO2. DS3 DSport Pink is powered either by a punchy and engaging THP 155 petrol or an impressively efficient e-HDi 115 Airdream diesel engine - both are mated with 6-speed manual transmissions.

Citroen launches DS World Paris, a flagship showcase of the DS range.

• DS World Paris to open on 27 November
• DS World is a showroom, an events venue & an exhibition of DS heritage
• Citroën unveils ultra-limited edition DS3 DS World Paris to celebrate the opening of its new flagship venue

To celebrate the iconic DS line, Citroën is opening a brand new flagship showcase - DS World Paris - on Wednesday 27 November 2013.

Located in the heart of the Parisian Golden Triangle on Rue François, just a stone’s throw from the Champs-Elysées, DS World Paris is a showroom, event space and exhibition of the DS line’s rich history, as Citroën aims to completely immerse visitors in the DS universe.

Unique in Europe, and following on from the opening of DS World Shanghai in March this year, DS World Paris is a true flagship venue for the brand. Celebrating models past and present, it showcases the line’s heritage, which dates back to 1955, with some of the finest DS examples on show, including - for the opening - a 1956 Citroën DS19.

Just as the DS line is inspired by French-style luxury, so too is DS World Paris; fronted by a listed Art Deco façade, the 600m2 interior bears the signature colours of the DS - Black, Champagne and Carmine - with an emphasis on elegance, charm and purity.

The centrepiece to this impressive space is an astonishing tailor-made chandelier, comprising 900 blown glass beads. This, along with a unique DS scent and musical signature, ensures that DS World awakens all the senses.

DS World Paris is a true jewel in the crown for the brand, offering customers exclusive and personalised services, as well as being home to the DS World boutique, where the first in the DS Lifestyle luggage range will be launched.

To celebrate the opening of DS World Paris, Citroën has produced an ultra-limited edition of the popular DS3 for the most dedicated DS fans - DS3 DS World Paris. A jewel of Parisian elegance, this exclusive model is inspired by Art Deco architecture, inside and out, with the numbered DS World badge inlaid on the dashboard insert making each of the 15 models truly unique.

The creation of DS World Paris demonstrates the success story of the DS line. With 400,000 models sold since its launch in 2010, the DS line has enjoyed worldwide commercial success. With its DS models, Citroën dared to be different and this decision has paid off.

Julien Faux, Director of DS World Paris, explained the belief behind the venue: “DS World Paris focuses on the very essence of DS, a distinctive take on luxury à la française. Every detail and every space was fully thought through and designed as you would a haute couture fashion collection.

“In our approach to personalisation, we want the DS World Paris to be on the cutting edge of the avant-garde, in tune with creative communities and breakthrough artistic experiences. We will choose and create events that echo our world and will surprise visitors with our blend of daring and know-how.”

Throughout 2014, DS World Paris will host a range of artistic and cultural events, ranging from fashion and gastronomy to art and design.