Volvo Cars UK offers customers new on-line experience.

• Volvo Car UK launches new web portal to communicate direct with its customers
• Unique ‘My Volvo’ portal designed specifically around individual customers and their cars
• Bespoke news, product information and offers delivered direct to customers online

Volvo Car UK is transforming the way it communicates with its customers with the launch of ‘My Volvo’, an innovative new web portal.

My Volvo, which launches this week, is a new service that enables customers to establish an online relationship direct with Volvo Car UK that is personal to them and their car.

Existing customers can simply register their details via the portal at www.volvocars.co.uk/myvolvo to access a huge library of information, product news and exclusive offers and see information about their own car.

Even more exciting, for customers new to the brand, they can keep in touch right from the start of the experience, by tracking their car’s progress from the factory to its new home here in the UK.

While they await its arrival, they can also find out more about Volvo, familiarise themselves with Volvo ownership and even investigate some of their new car’s key features and technologies online.

The My Volvo site features video guides to a variety of features found on the latest Volvo models, including tips on pairing smartphones with the car via Bluetooth; how the infotainment system works; what security features are included on the vehicle and how to use the satnav.

In addition, there is a whole host of practical information – for example how to load the vehicle for a family holiday; driving with children and pets; tips for long-distance drives; advice on ways of driving more fuel efficiently and preparing for winter driving.

Future developments will include the ability to book vehicle servicing and maintenance with a Volvo retailer, while new send-to-car capabilities could, for example, allow customers to pre-set the cabin temperature or send destination information to their car’s satnav ahead of a journey.

David Baddeley, Customer Services Director at Volvo Car UK, said: “This is a real innovation for Volvo that will strengthen both our relationship with our customers and the way in which we communicate with them.

“We know that our customers value convenience and quality of service, so we’ve designed My Volvo to reflect those values as part of a unique customer service experience. The web portal enables us to build long-term, one-to-one relationships with people and further enrich the service we offer them.”