Kelley Blue Book Announces 2013 Brand Image Award Winners

Posted by Ron Halpert on Apr 1, 2013 in Automotive News, BMW, Chrysler, Ford, General Motors, Honda, Porsche, Press Releases

Congratulations go to the winners of the 2013 Kelley Blue Book Brand Image Award. This is the sixth year for this award from Kelley Blue Book. The “Judges” of these awards are about 12,000 shoppers that visit KBB.com over the year and have their say on 13 categories including non-luxury cars, luxury cars and truck segments.
Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book, said, “The Kelley Blue Book Brand Image Awards are unique because they reflect the opinions of actual in-market new-car shoppers, providing automakers with a glimpse into what potential customers really think of their brand and showcasing their perception strengths. While other awards from KBB.com are based on data calculated by Kelley Blue Book experts, the information that comprises the Brand Image Awards comes directly from the opinions of thousands of new-car shoppers over the period of an entire year. The insights gleaned from the Brand Watch study can be an invaluable tool for automaker marketing teams and their agencies.”

The Winners of the Kelley Blue Book’s 2013 Brand Image Award Are:

Award-Winning Non-Luxury Brands

• 2013 Honda for the Best Overall Brand
• 2013 Honda for the Most Trusted Brand
• 2013 Honda for the Best Value Brand
• 2013 Chrysler for the Most Refined Brand
• 2013 MINI for the Best Performance Brand
• 2013 Ford for the Best Car Styling Brand

Award-Winning Truck Brand

• 2013 Toyota for the Best Overall Truck Brand

Award-Winning Luxury Brands

• 2013 BMW for the Best Overall Luxury Brand
• 2013 Lexus for the Most Trusted Luxury Brand
• 2013 Buick for the Best Value Luxury Brand
• 2013 Mercedes-Benz for the Most Refined Luxury Brand
• 2013 Porsche for the Best Performance Luxury Brand
• 2013 Porsche for the Best Car Styling Luxury Brand

Many critics are surprised by these results and the serious question remains, are these vote in by actual owners of these cars, or just website visitors who are imagining what the Best Brand Image is? Either way, these are the results and you have to admit, most of these picks are definitely some top selling models.

Source;
http://automotivediscovery.com/kelley-blue-book-announces-2013-brand-image-award-winners/9216719/