Jaguar Land Rover parent says company is 'safe in our hands'

The owner of Jaguar Land Rover (JLR) has vowed that quality and brand values will not be compromised by its overseas expansion plans – and vowed to support the business for decades.

Last week, JLR announced it will open a manufacturing plant in Brazil in a £240m investment, with the first cars expected to roll off the production line by 2016.

This will follow the opening of a joint venture investment worth £1.5bn in China, with Chinese carmaker Chery, due to open in 2015.

Although JLR has not revealed what models will be produced in China and Brazil, Halewood’s popular Range Rover Evoque, which has taken the global market by storm since its launch more than two years ago, will be an obvious contender.

Roger Maddison, chief car industry negotiator for Unite the Union, said he sees no threat to UK jobs from the two proposed international plants.

But concerns have been raised about what impact they could have on the renowned British design qualities of JLR models, and the supreme quality of manufacturing at a company that prides itself on the high standards of its three UK plants in the West Midlands and Knowsley’s Halewood.

However, in an interview at Tata’s global headquarters in Mumbai, Mr Mukund Govind Rajan allayed any fears of compromise on JLR's standards.

He is a member of Tata’s group executive council and also brand custodian and chief ethics officer for the global conglomerate.

He told the Liverpool Post: “In China, setting up shop, a lot has to do with local recruitment and the value of training.”

JLR recently completed  a three- month training programme for China's “first joiners” who were tutored at Halewood in quality standards and will pass on their skills to the rest of the Chinese workforce.

Mr Rajan added: “We have terrific practices in the company and translating this to new facilities is not much of an issue.

“The brand will not undergo any changes in these markets. JLR brands will remain.

“Customers across the world have an affinity to JLR brands and the last thing we need to do as an owner is disrupt that relationship.

“We don’t want to create any kind of trouble for these brands.”

Mr Rajan said Tata had been delighted with the performance of JLR since it bought the group from Ford for £1.15bn and injected a further £1.5bn in 2009 to ensure its survival during one of the worst downturns in the automotive sector in decades.

And he reassured the UK workforce that Tata will be the custodian of JLR for decades to come.

“We have been delighted with the way the company and employees responded to the challenges at JLR,” he said.

“It is not about how do we save cash and cut back. It is about what do we do to build the business in the next 50 years. We don’t enter businesses easily, but when we do we are in it for the long term.

“We are not an aggressive, acquisitive entity, firing management and stripping assets and moving on. We build in the long term.”

When Tata bought JLR,  it also acquired Corus Steel in the UK and Mr Rajan admitted that there was a perception among Indian commentators and market analysts that the JLR deal was the “dodgier” of the two, but he said: “On current form,  JLR is turning out to be one of our outstanding successes.

“We work with the unions and the community and with JLR we have been very lucky and fortunate.

“There is a fair amount of satisfaction that a lot of growth has been seen and perhaps it has surprised the company, particularly the growth in China.

“But when we went in, this company had tradition and a legacy and a very interesting product pipeline and smart managers.

“We committed capital to ensure that pipeline was delivered and we needed leadership that was willing to give people the space to pursue their dreams.

“JLR meant a lot to the Tata group and they have a lot of time for the company and the new owners that inspired the managers.

“They knew we were watching and waiting for their success. It says a lot about the quality of the people we have there.”

REPORT HERE

Halewood celebrates breaking the ONE MILLION production milestone.

• 1,000,000 vehicles built at Halewood since 2001 including, Jaguar X-Type, Land Rover Freelander 2 and Range Rover Evoque.
• Milestone vehicle will be a unique Range Rover Evoque, donated to Cancer Research UK.
• A record breaking 220,000 Range Rover Evoques built in just 24 months brings 1m milestone to Halewood ahead of original forecast schedule.

Jaguar Land Rover is celebrating the production of the 1,000,000^th Jaguar Land Rover vehicle at its Halewood advanced manufacturing facility, near Liverpool, today (25^th November 2013).

The 1,000,000 vehicle is a unique Range Rover Evoque, painted in a special one-off colour combination and will be donated to Cancer Research UK. The vehicle is a Fuji-White, Dynamic with ebony-black alloy wheels and distinctive and unique Firenze-Red contrast roof, matching Firenze-Red mirror scalps and red/black sports seats and interior door panels.

Global demand for Range Rover Evoque has exceeded expectations with 18,000 advanced orders before job 1 on 4 July 2011. With continued demand for Evoque and growing sales of Land Rover Freelander 2, this production milestone was achieved earlier than predicted. Production volume at Halewood has increased significantly over the past 12 months due to 24 hour working, bringing the arrival of the 1,000,000 vehicle ahead of original forecasts.

Between 2001 and 2009, 363,603 Jaguar X-Type and X-Type Estates were manufactured at Halewood. The Jaguar X-Type was Jaguar's best-selling model during much of its production run and was Jaguar's first compact executive car for 50 years. In 2002, the Jaguar X-Type Diesel 2.0 was launched and made history for the company as Jaguar’s first ever diesel model. Also in 2002 the Jaguar X-Type Estate was launched, again making history as Jaguar’s first ever estate vehicle.

In 2003 the X-Type achieved best in class Paint Appearance in the JD Power US survey, a hotly contended and sought after prize, which was retained in 2004 and again in 2006. In 2005 Halewood celebrated another significant manufacturing award, this time with the JD Power European Gold Plant Award in Recognition of X-Type’s excellent quality. In 2006 the 2.2 Diesel was launched and in December 2009 the last Jaguar X-Type drove off the line at Halewood.

In 2005 manufacturing preparation works commenced, following significant investment by Land Rover, for the production of the all new Land Rover Freelander 2. On 25 October 2006 the Land Rover Freelander 2 Job 1 drove off the production line and was welcomed into the world by Premier League footballers from Liverpool Football Club. In May 2012 Halewood celebrated the 300,000 production milestone. The global demand for Freelander 2 continues today and it has been one of Land Rover's most popular models with 381,211 being manufactured to date.

In July 2011 Halewood, and the world, welcomed the arrival of the Range Rover Evoque. The smallest, most efficient production Range Rover ever made. When the Evoque started life it had already generated an exceptional market response with more than 18,000 advance orders from customers worldwide. Waiting lists for the car peaked at 12 months for some markets during the second half of 2011. As a result of this demand, Halewood Operations moved to 24 hour production for the first time in its 50 year history. The Evoque has received over 130 global awards and is the biggest selling Jaguar Land Rover vehicle, breaking Jaguar Land Rover production volume records in both of its first two years of production. Halewood has manufactured 255,186 to date.

Richard Else, Operations Director, Halewood, said: “We are delighted to be celebrating this huge milestone for Halewood. This unique Evoque looks stunning and is a one-off vehicle that will raise money for Cancer Research UK projects here in the North West.”

“Over the past few years many of the families of my growing team have been impacted by various forms of cancer. This milestone vehicle, built with pride at Halewood, will help raise much needed funds to help eradicate this dreadful disease.” 

The 1,000,000^th vehicle will be donated to Cancer Research UK, who will take ownership of the vehicle later in the year. The CRUK team will be placing the car in a special auction event in 2014. Details of the event will be revealed in the new year and funds raised from the vehicle will then be spent on CRUK projects in the North West of England.

Cancer Research UK funds world-class research and clinical trials throughout the North West and last year spent nearly £21 million supporting the work of doctors, nurses and scientists at hospitals and major universities in the region. Every hour more than four people in the North West are diagnosed with cancer.

Head of Volunteer Fundraising at Cancer Research UK, Simon O’Leary, said: “We are incredibly grateful to Jaguar Land Rover for thinking of us and making such a generous gift. Cancer Research UK receives no government funding for its life-saving research, so every step we make towards beating cancer relies on every pound donated. The money raised by the auction of the car will make a real difference in the fight against cancer.”