Charles Hurst announces new improved showroom for Maserati brand

Charles Hurst Group have recently opened the doors to its completely new state-of-the-art showroom, which has been designed and constructed to showcase the Maserati brand’s latest Corporate Identity. The dealer group has represented the marque in Ireland for over ten years and the latest showroom in Belfast is a testament to this enduring partnership.

The high-tech new showroom has been built to exacting standards featuring floor-to-ceiling windows, light-diffusing materials and an eco-friendly, carbon-cutting heating system that makes it one of the most sustainable buildings ever built in Northern Ireland.

On display, during the showroom opening event held last week, were the latest additions to the range – the all new Maserati Quattroporte and the new E segment Ghibli saloon.  To add a hint of the marque’s racing history, was also theMaserati Tipo 420 M 58 ‘Eldorado’, on loan from the Panini Museum Collection and raced by Sir Stirling Moss in the 1958 Monza 500.

Peter Denton, Region Manager Maserati North Europe, commented: “This completely new showroom with the latest in Maserati’s Corporate Identity provides the perfect environment to position us strategically for the volume growth and new model introductions anticipated in the coming months and years. Our new facility also has a dedicated Maserati specialist to manage the brand in Ireland.”

Colin McNab, Operations Director at Charles Hurst, said the new showroom, which sits alongside Ferrari, would transform people’s perceptions about the process involved in buying a car:  “Customers with an eye for style, luxury and, above all, exclusivity will recognise these qualities, and I am thrilled that this new showroom has been successfully designed with these qualities in mind.”

Charles Hurst, the only official Ferrari dealership in Ireland

Charles Hurst, the only official Ferrari dealership in Ireland, opened the doors of its completely new showroom in Belfast today, showcasing the Ferrari brand’s latest Corporate Identity which is being implemented across the dealer network worldwide.

The new design scheme reflects the essence of the brand, with performance and function the key elements, with cars displayed in the best way possible, with regards to lighting, viewing angles, space and environment. The customer lounge is a welcoming space where clients can feel at ease and can interact comfortably with dealer personnel as part of the sales and aftersales experiences, while the general environment reflects the brand characteristics: Italian, timeless, elegant, authentic materials, with light colours, shades of white and grey, and a mixture of direct, diffused and reflected light.

Matteo Torre, Regional Manager for Ferrari North Europe, commented: “Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience. Ferrari is committed to providing the highest level of customer care and we are delighted to see the Charles Hurst showroom re-opening here in Belfast as I know we have many enthusiastic clients in the Emerald Isle whose experience with the brand will be enhanced by the new facilities we are opening here today.”

The dedicated “Atelier” is an intimate environment which stimulates creativity and imagination, with décor and a choice of materials which are designed to reflect the artisanship and craftsmanship of Ferrari. The Atelier includes a configurator on which clients can create and visualise their dream car, with a diverse range of exterior colours and interior materials, examples of which are displayed in the same way as at the Atelier in Maranello on which the dealer environment has been designed.

Richard Stinson, Franchise Director, commented: “Charles Hurst Ltd has represented the Ferrari brand in Belfast since 1995, and we are delighted to continue our special relationship with the Prancing Horse with this latest investment in our facilities. We look forward to welcoming our clients to our new showroom and are excited by the future with Ferrari.”