The new design scheme reflects the essence of the brand, with performance and function the key elements, with cars displayed in the best way possible, with regards to lighting, viewing angles, space and environment. The customer lounge is a welcoming space where clients can feel at ease and can interact comfortably with dealer personnel as part of the sales and aftersales experiences, while the general environment reflects the brand characteristics: Italian, timeless, elegant, authentic materials, with light colours, shades of white and grey, and a mixture of direct, diffused and reflected light.
Matteo Torre, Regional Manager for Ferrari North Europe, commented: “Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience. Ferrari is committed to providing the highest level of customer care and we are delighted to see the Charles Hurst showroom re-opening here in Belfast as I know we have many enthusiastic clients in the Emerald Isle whose experience with the brand will be enhanced by the new facilities we are opening here today.”
The dedicated “Atelier” is an intimate environment which stimulates creativity and imagination, with décor and a choice of materials which are designed to reflect the artisanship and craftsmanship of Ferrari. The Atelier includes a configurator on which clients can create and visualise their dream car, with a diverse range of exterior colours and interior materials, examples of which are displayed in the same way as at the Atelier in Maranello on which the dealer environment has been designed.
Richard Stinson, Franchise Director, commented: “Charles Hurst Ltd has represented the Ferrari brand in Belfast since 1995, and we are delighted to continue our special relationship with the Prancing Horse with this latest investment in our facilities. We look forward to welcoming our clients to our new showroom and are excited by the future with Ferrari.”
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