Charles Hurst announces new improved showroom for Maserati brand

Charles Hurst Group have recently opened the doors to its completely new state-of-the-art showroom, which has been designed and constructed to showcase the Maserati brand’s latest Corporate Identity. The dealer group has represented the marque in Ireland for over ten years and the latest showroom in Belfast is a testament to this enduring partnership.

The high-tech new showroom has been built to exacting standards featuring floor-to-ceiling windows, light-diffusing materials and an eco-friendly, carbon-cutting heating system that makes it one of the most sustainable buildings ever built in Northern Ireland.

On display, during the showroom opening event held last week, were the latest additions to the range – the all new Maserati Quattroporte and the new E segment Ghibli saloon.  To add a hint of the marque’s racing history, was also theMaserati Tipo 420 M 58 ‘Eldorado’, on loan from the Panini Museum Collection and raced by Sir Stirling Moss in the 1958 Monza 500.

Peter Denton, Region Manager Maserati North Europe, commented: “This completely new showroom with the latest in Maserati’s Corporate Identity provides the perfect environment to position us strategically for the volume growth and new model introductions anticipated in the coming months and years. Our new facility also has a dedicated Maserati specialist to manage the brand in Ireland.”

Colin McNab, Operations Director at Charles Hurst, said the new showroom, which sits alongside Ferrari, would transform people’s perceptions about the process involved in buying a car:  “Customers with an eye for style, luxury and, above all, exclusivity will recognise these qualities, and I am thrilled that this new showroom has been successfully designed with these qualities in mind.”