by Aaron Taube of www.businessinsider.com
Good morning, AdLand. Here's what you need to know today:
Honda edited a new version of a recent, optimistic ad from RPA to remove images of people protesting in front of the Detroit federal courthouse that is hearing the city's bankruptcy proceedings. Rev. Charles Williams II, the head of the Michigan chapter of civil rights group the National Action Network and one of the leaders of the protests, summed up Detroit's anger at the original ad as such: "They're using our pain for their pleasure to promote Japanese automobiles while we are suffering in part because of the decline of American automobiles from foreign automakers." So Honda cut the protest scene.
Here's the updated ad:
Source;
http://www.businessinsider.com/honda-removes-detroit-bankruptcy-courthouse-protesters-from-ad-the-brief-2014-1
Here's a link to the full commercial;
http://www.thestraighth.blogspot.ca/2014/01/ad-of-day-honda-spreads-message-of-hope.html
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