Showing posts with label design. Show all posts
Showing posts with label design. Show all posts

21 Nov 2013

Yamaha and Gordon Murray design a compact microcar.

In the current era of urban traffic and environmental problems there is increasing demand for downsizing and fuel efficient cars.  MOTIV.e satisfies these demands by utilising ground breaking manufacturing and materials technology while delivering a new level of driver experience which emanates from the Yamaha Motor Company DNA.


The MOTIV.e is created from Yamaha Motor's multi-wheel history and experience (2 wheel - 3 wheel and 4 wheel technology).  Yamaha Motor Company has always been dedicated to craftsmanship with a focus on 'quality mobility'.  The MOTIV.e builds on this philosophy and incorporates Formula One heritage, inspiration from motorcycle design and the latest technology to deliver an exciting and high quality driving experience.  The MOTIV.e delivers a new level of personal mobility.


Yamaha Motor Company chose Gordon Murray Design to cooperate in the design and development of the MOTIV.e which utilises Gordon Murray Design's revolutionary iStream® manufacturing technology.  Yamaha Motor Company and Gordon Murray Design are a perfect fit as a partnership with both company's Formula One and technology backgrounds.


The iStream® manufacturing system which incorporates Formula One composite technology delivers new levels of lightweight, safety, vehicle dynamics and manufacturing flexibility alongside low environmental impact.

The MOTIV.e design reflects Yamaha's rich heritage in high quality lifestyle products while introducing a technical and dynamic shape which is inspired by Yamaha Motor's Motorcycle products.  The iStream® design is centred on a steel frame incorporating bonded composite monocoque panels to produce a lightweight, rigid safety cell.  All independent suspension and low unsprung weight delivers new levels of ride and handling.  The all-new electric powertrain has been designed using 'state of the art' materials and technology.

The MOTIV.e represents a new starting point for urban mobility vehicles and sets new standards in the ultra compact 4 wheeler segment.

Editors Notes:

  • Yamaha Motor Company Limited is a Japanese motorized vehicle-producing company.  Yamaha Motor Company (headquarters is located in Iwata, Shizuoka) is a sister company of Yamaha Corporation who shares its brands and corporate philosophy.  Along with expanding Yamaha Corporation into the world's biggest piano maker, then Yamaha CEO Genichi Kawakami took Yamaha into the field of motorized vehicles on July 1, 1955. The company's intensive research into metal alloys for use in acoustic pianos had given Yamaha wide knowledge of the making of lightweight, yet sturdy and reliable metal constructions. This knowledge was easily applied to the making of metal frames and motor parts for motorcycles. Yamaha Motor produces motorcycles, all-terrain vehicles, boats, marine engines including outboards, automobile engines, personal watercraft and snowmobiles.  For more information please visit www.yamaha-motor.eu/eu/index.aspx.
  • Gordon Murray Design Limited is a British company operating from Shalford in Surrey. The Company is recognised as a world leader in automotive design and reverses the current industry trend for sub-contracting by having a complete in-house capability for design, prototyping and development. The Company is compact and focused and undertakes automotive and other engineering programmes in an efficient and innovative way. For more information please visit www.gordonmurraydesign.com.
  • The iStream® assembly process is a complete rethink and redesign of the traditional automotive manufacturing process and could potentially be the biggest revolution in high volume manufacture since the Model T. Development of the process began over 15 years ago and it has already won the prestigious ‘Idea of the Year’ award from Autocar who were given privileged access in order to make their assessment. The simplified assembly process means that the manufacturing plant can be designed to be 20% of the size of a conventional factory. This could reduce capital investment in the assembly plant by approximately 80%. Yet the flexibility of this assembly process means that the same factory could be used to manufacture different variants. The iStream® design process is a complete re-think on high volume materials, as well as the manufacturing process and will lead to a significant reduction in full lifecycle CO2. For more information please visit www.gordonmurraydesign.com.

18 Nov 2013

The 3rd generation MINI from design, to clay to production

With its unmistakeable design and undiluted driving fun, the first example of the classic Mini sparked a revolution in the car market when it entered the fray in 1959. Then, in 2001, the new MINI emerged from the BMW Group stable to lead the premium compact class into the new millennium. And now MINI is poised to set new standards once again when it unveils the latest incarnation of this iconic car on 18 November 2013.
The new MINI is one thing above all else: a typical MINI – in its most concentrated and contemporary form. A car built for individualists, it whisks the legendary forms of the classic Mini from 1959 into the present day and takes to the stage with greater presence and maturity than ever. “The new MINI generation strikes the perfect balance between MINI heritage, future-defining forms and innovations,” says Anders Warming, Head of MINI Design.

Exterior design: distinctive proportions, striking lines, classily accentuated details.

At first glance, the new MINI cuts a familiar figure. Its snappy proportions, short overhangs andhallmark “stance on the wheels” reflect the agile driving characteristics of the MINI. Look again more closely, however, and the new MINI reveals its enhanced design qualities. The new generation brings even greater precision and class to the car’s classic iconic features, in particular. Keen to express the characteristic form of the hexagonal radiator grille more clearly, the designers have introduced a smooth, one-piece chrome frame for the first time.

The design of the lights has also been revised. With their new graphics and clearly structured inner workings, the headlights and rear lights accentuate the more grown-up appearance of the new MINI. The trapezoidal rear lights of the previous model are now larger and have greater presence, and they more closely resemble rounded-off rectangles from the outside. As before, they have chrome ring surrounds, and now they extend into the boot lid. Positioned far to the outer edges of the car, the rear lights also underline the prominently sporting stance of the new MINI. The new model is the first car in its segment to be available as an option with LED headlights.

The defining design elements are expressed with greater intensity than ever. Additional creases trace the outlines of the headlights, wheel arches, headlights and rear lights to the side, giving the design a more striking and contemporary edge. A selection of detailed stylistic embellishments reflects the more mature character of the new MINI. For example, an arrow-shaped dynamic line shapes the newly interpreted turn indicator units. Chrome elements on the radiator grille, lights and door handles draw the eye to typical MINI design cues, and the optional Chrome package brings an extra splash of exclusivity to the exterior of the new MINI.

The proportions of the latest-generation car remain unmistakeably MINI. Although it has grown by around 10 centimetres in its latest guise, the relationship between its dimensions remains unchanged. Short overhangs, plus the lights extending round into the car’s flanks at the front and rear create a short and agile impression despite the car’s longer exterior measurements and help give the MINI its familiar compact overall impression. The designers have added further bite to the car’s crisp, sporty appearance by moving the radiator grille back as far as possible towards the front wheels.

Among the features designed to enhance the car’s dynamic looks is the improved flow of its lines. This design cue is clearly visible in the newly designed flanks, which now exude even greater energy and verve. Plus, as the window graphic tapers towards the rear, it lends the sides of the car a dynamic wedge shape, which draws attention to the forward-surging presence of the new MINI.

The slightly downward-sloping roofline makes the car feel as if it is powering forward before it has even moved. The roofline is more substantial than its predecessors and continues the sweep of the windscreen, bringing the driver into the visual centre of the new MINI. At the same time, the roof appears to be floating over the car, emphasising the hallmark MINI three-way split of body, glasshouse and roof.

Among the drivers behind the new car’s powerful and planted stance on the road are its prominently flared wheel arches. In order to give the latest MINI an even sportier and muscular appearance, all design elements – such as the rear lights – are positioned as far as possible to the outside.

Interior design: innovative new features, authenticity in detail.

The new MINI remains true to its principles by using creativity and innovation to offer customers maximum versatility and interior space despite minimised exterior dimensions. But a MINI would not be a MINI if it didn’t constantly re-invent itself. Indeed, for the first time all driving-related displays, such as the speedometer and fuel gauge, are grouped together in a new instrument cluster positioned ahead of the driver on the steering column, directly in the line of vision. There is no Centre Speedo in the classical sense. The circular central instrument remains in place but it no longer contains an analogue speedometer. Instead it has morphed into a graphics-based element displaying various functions, notably the car’s entertainment and navigation systems and other infotainment features. A new interface and an interactive LED display ring create an emotionally invigorating overall experience. The electric window switches and handbrake are now within easier reach. The chrome window toggle switches are now integrated into the armrests, making them comfortable to use. The handbrake is located in a driver-focused position on the left-hand side of the re-designed centre console.

Likewise hot off the press is the optional Head Up Display. This system uses a combiner to project information such as the car’s speed and navigation instructions into the driver’s field of view. The image appears as if floating over the bonnet ridge. This has the advantage that the driver does not have to adjust his focus away from the road and refocus his eyes between areas close to the car and objects further away.

The extremely horizontal emphasis of modern dashboards creates a generous feeling of space; surfaces are tightened and have more precise edges. The dashboard’s upper cover provides a flowing surface over the instruments and provides them with an upper border. The central instrument and circular outer air vents project out from the dashboard in typically MINI three-dimensional style. At the same time, the vents create an elegant transition from the cockpit into the door trim, where their form extends into an ellipse. The vent grilles on the right and left of the central instrument are less “playful” now and feature horizontal and vertical slats.

Atmospheric “Ambient Light” brings an enhanced feeling of space to the interior and accentuates the distinctive door design.
The rear seats have also been completely re-designed for the new model generation. The new car has a clear four-seat configuration, and the individual-seat character of the rear compartment is immediately noticeable. Indeed, the rear seats continue the sporty and grown-up theme of the new MINI in the rear of the car. The lateral support provided by the seats is designed to promote sporty driving, bringing the go-kart feeling into play for rear passengers as well.

The colour and material design: maximising the scope for customisation.

All MINI drivers have their own style. That’s why the new MINI also majors on maximising the scope for customisation. A large number of unusual choices inject fresh intrigue into the familiar MINI range of colours and materials and enable customers to configure their MINI to reflect their personality. For example, 12 exterior colours cover a wide variety of bases – from striking via sporty to elegant. The five new colours shades Volcanic Orange, Moonwalk Grey, Blazing Red, Deep Blue and Electric Blue freshen up the familiar MINI colour pallet and add exciting new options.

The MINI also offers scope for further interior customisation with a choice of five Colour Lines. Customers looking to personalise their car to the maximum can choose from 10 seat cover designs and other optional trim surface variants.

The two new colour and material worlds – “Off-White” and “Dark Cottonwood” – available as part of the MINI Yours interior style packages offer customers exclusive equipment variants that underline the individual character of the MINI.

31 Oct 2013

The ultimate Rolls Royce, the one off Chicane Phantom Coupe

With the talents of the world’s finest automotive designers and craftspeople at a customer’s disposal, inspiration for a Bespoke Rolls-Royce can strike anywhere.

Rolls-Royce Motor Cars Dubai Brand Manager, Mohammed EL-Arishy’s imagination was piqued whilst dining at the Goodwood Hotel, adjacent to the Home of Rolls-Royce. Photographs of motor racing greats negotiating the historic Goodwood motor circuit drew his eye. A consultation with Rolls-Royce’s Bespoke design team followed:


“I wanted to create a motor car that captures the unique atmosphere and history of the Goodwood Motor Circuit. The Home of Rolls-Royce’s connection to such an important centre of British motoring heritage is something that fascinates my customers,” said Rolls-Royce Motor Cars Dubai Brand Manager, Mohammed EL-Arishy. “The experience of working with Rolls-Royce’s world-class designers to create the beautifully executed Chicane Phantom CoupĂ© was exhilarating. The creativity, vision, skill and attention-to-detail employed in the crafting of these one-off motor cars is unsurpassed in the super-luxury world.”


The result, the one-of-a-kind Chicane Phantom CoupĂ© incorporates design cues and materials that evoke Goodwood’s rich motor sport history.


A traditional interior wood-finish makes way for carbon fibre, alluding to the materials used in modern racing machines. This highly contemporary theme extends to the exterior of the car, with the bonnet and windscreen surround finished in a matte black, perfectly complementing the Gunmetal exterior paint.

Coloured wheels matching the main exterior paint finish are also specified, the first time such a feature has adorned a contemporary Rolls-Royce motor car.


Hand-crafted details throughout allude to the car’s historic motor racing theme with chequered flag motif stitching to the seats echoed on the exterior with a matching Bespoke coachline. The elegant homage is completed with a metal plaque expressing the car’s name and Goodwood’s famous track layout located discreetly in the glove compartment.


This is not the first time an unexpected spark of inspiration has taken a Rolls-Royce customer; commissions have included an exterior paint colour perfectly matched to a favourite eye shadow and a wood-veneer sourced from a tree on a customer’s estate.


“Customers often task us with designing cars themed around a particularly passion or interest. The customer leads the creative process, working in collaboration with us to create a highly personal, one-off masterpiece. As Bespoke designers we take great satisfaction in turning these dreams into reality,” said Gavin Hartley, Bespoke Design Manager.