Wendy's Company (NASDAQ: WEN) Should Continue to Prove the Bears Wrong

There are two things that I really enjoy. The first one is a great hamburger, and the second is proving bearish stock market pundits wrong. These two things come together nicely in today's trade: The Wendy's Company (NASDAQ: WEN). 
This burger chain has always attracted naysayers who talk about its struggles gaining market share. While it's true that Wendy's takes a clear backseat to McDonalds (NYSE: MCD) and Burger King (NYSE: BKW), I believe it leads in creative marketing and food quality.
From personal experience, I can unequivocally say the taste of its food has improved. Particularly, I think its new pretzel bun will draw in customers. Put generic tasting meat on an average bun and you have a generic sandwich. Put the same meat on a great tasting pretzel bun and it creates a great tasting sandwich. I think this simple switch will go a long way in the long term-viability of the chain.  (more)

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