World Premiere Qoros 3 Hatch behind the scenes photoshoot

• World premiere of brand’s second production model: Qoros 3 Hatch
• New body style offers greater lifestyle practicality
• Displays subtly evolved signature Qoros design cues for a more compact, dynamic, sporty look
• Features excellent connectivity, generous interior space and equipment
• Based on the same platform that earned Qoros 3 Sedan the title of Euro NCAP’s ‘safest car of 2013’

A year after the debut of new international car brand Qoros and its first production car, the company will stage the world premiere of its second production model, the Qoros 3 Hatch, at the 84th Geneva International Motor Show on 4 March 2014.

The design and engineering of the compact (C-segment) Qoros 3 Hatch draws heavily on the brand’s first model, the Qoros 3 Sedan. While it is similarly inspired by contemporary European automotive styling themes, it displays a subtle, youthful evolution of the distinctive signature Qoros design cues to inject greater sportiness to the car’s appearance.

“The new Qoros 3 Hatch will appeal to the modern metropolitan always-connected customer who needs a little extra versatility provided by the hatchback body style," says Vice Chairman of Qoros, Volker Steinwascher. “It offers those with active outdoor lifestyles or young families extra practicality, combined with added coolness thanks to its more spirited, sporty look.”

As well as rear lamp clusters and tailgate specific to the hatchback, the Qoros 3 Hatch features subtle visual changes at the front that differentiate it from the Sedan – notably to the front grille, front bumper and front fog lights. These create a bolder ‘face’ and a more compact, dynamic, sporty appearance that will appeal to a new, more lifestyle-oriented group of customers.

Inside, key ergonomic features, refinement, understated quality and equipment are shared with its sedan compatriot, although new upholstery colour combinations and materials will provide a fresh, new ambience.

Each Qoros 3 Hatch will be fitted as standard with the brand’s innovative eight-inch touchscreen infotainment system – Qoros MMH™ (multimedia hub) – which is operated via smartphone-type multi-gesture finger swipe inputs for minimal driver distraction. The hardware, software and graphics were designed and developed in-house by Qoros with the support of world-leading systems specialists.

As part of Qoros’ strategic objective to be creative in meeting the lifestyle needs of the modern metropolitan ‘always-connected’ consumer, the majority of the line-up will feature QorosQloud™, which delivers a comprehensive suite of free-for-life services with 3G connectivity, including vehicle monitoring, social networking and enhanced navigation. It brings a new perspective to the way motorists interact with their vehicles, seamlessly integrating with other digital devices through a dedicated website and smartphone apps.

The Qoros 3 Hatch is based on the same innovative modular platform as the Sedan. However, the Hatch features new C-pillars, roof, rear side panels, and tailgate, plus a new rear roof cross-member to maintain the car’s exceptional torsional rigidity. Built using the same high-strength steels and structural design that resulted in the Qoros 3 Sedan being ranked by Euro NCAP as the ‘safest car’ of 2013, the new Hatch has the same wheelbase, width and height, but the rear overhang and overall length are reduced by 177mm.

With a long wheelbase, short overhangs and a coupé-like silhouette, the 4438mm- long new hatchback will deliver unusually generous interior space for a vehicle in the compact segment.

The Hatch also shares with the Sedan its highly-efficient 1.6-litre naturally-aspirated and turbocharged engines and six-speed manual and dual-clutch automatic transmissions.

The Qoros 3 Hatch will be manufactured in the brand’s all-new, highly-efficient and environmentally-sustainable assembly plant in Changshu, China, on the same production line as the Qoros 3 Sedan.

The new range of Qoros models is being designed and engineered by an international team of experienced specialists and new, young automotive talent.

The Best Euro car but Chinese, Is this the start of the Chinese revolution ?

• Qoros 3 Sedan ranked safest ‘Small Family’ car of 2013 by Euro NCAP
• Highest scorer in 2013 Euro NCAP programme in any class
• One of the best cars tested by Euro NCAP in its history
• First car developed in China to achieve five star rating

After achieving a maximum five-star rating in the Euro NCAP (New Car Assessment Programme) crash tests last September, the compact Qoros 3 Sedan has been confirmed by the safety organisation as the best ‘Small Family’ car of 2013.

The Qoros 3 Sedan is the first car developed in China to be awarded five stars by Euro NCAP. The first production car from Qoros, the new international car brand headquartered in China, scored highly in all four areas of the Euro NCAP tests and its overall score (88%) was the highest achieved by any vehicle tested during 2013 – placing it amongst the very safest cars ever tested by Euro NCAP.

Volker Steinwascher, Vice Chairman of Qoros, said: “The Euro NCAP result demonstrates the high level of design, engineering and production quality that we have achieved with the Qoros 3 Sedan. Reaching these very challenging world-class standards – not just in safety, but in every attribute of the car – was an objective from the very beginning and it is very satisfying to gain recognition for our endeavours.”

Michiel van Ratingen, Euro NCAP Secretary General, commented: “The Qoros 3 Sedan has received the official 2013 best-in-class honour and is the best performer of all the Small Family cars subjected to Euro NCAP’s crash tests in 2013. We congratulate Qoros for having achieved the highest safety record with the Qoros 3 Sedan, which becomes the first car developed in China to achieve the highest five stars at Euro NCAP’s tough crash test programme.”

The Qoros 3 Sedan scored the best result for Adult Occupant protection (95%) in Euro NCAP’s 2013 programme. The passenger safety cell proved to be extremely robust in front-end, side impact and pole impact collisions – minimising exposure of passengers to collision forces by diverting impact loads along predefined paths to dissipate their effect.

Equipped in the rear with ISOFIX child seat anchorages with top tether hooks, and a front passenger airbag disconnect switch, the Qoros 3 Sedan also scored maximum points for Child Occupant protection (87%) in the front and side crash tests, while proving compatible with all the Euro NCAP approved child seats.

It also achieved an impressive result in Pedestrian protection (77%) thanks to a development programme that included meticulous work with Computer-Aided Engineering (CAE). Qoros’ expert safety team developed one of the best pedestrian protection systems ever assessed by Euro NCAP.

The comprehensive suite of standard ‘passive’ safety equipment (designed to keep occupants safe during an accident) fitted to the Qoros 3 Sedan includes front and side airbags, full length curtain airbags, three-point automatic seat belts on all seats and dual belt tensioners for front passengers. The front seat head restraints are designed to reduce whiplash injuries in a rear-end collision.

The latest Euro NCAP test criteria includes an assessment of a vehicle’s ‘active’ Safety Assistance Systems (those designed to help prevent accidents) and here, the Qoros 3 Sedan also recorded an excellent result (81%). Standard equipment includes: ABS (Anti-lock Braking System), BA (Brake Assist) and ESC (Electronic Stability Control), plus seat belt reminders for all occupants and a driver-set speed limiting device.

Euro NCAP is an independent consortium with eleven members made up of government representatives, automobile clubs and consumer protection organisations.  The transport ministries of Sweden, France, the UK, Luxembourg, the Netherlands, Catalonia and Germany are involved, alongside the FIA, the German Automobile Club (ADAC), International Consumer Research and Testing (ICRT) organisation, and the Thatcham Research Centre run by British motor insurers. It continually adapts its assessment protocols, challenging manufacturers to deliver ever safer vehicles. The 2013 assessment was the most challenging so far, with the Pedestrian protection procedures being even more comprehensive than 2012, along with tougher scoring criteria in the Safety Assistance Systems assessments.

The four Euro NCAP test criteria are given different weighting when calculating the vehicle’s overall score. Adult Occupant protection has a 50 per cent weighting, Child Occupant and Pedestrian protection categories each have a 20 per cent weighting, and Safety Assistance Systems has a 10 per cent weighting.